WPP's David Roth on China E-commerce, Livestreaming and Black Friday
alicast by Alibaba Group11/27/20 • 23 min
With Alibaba's Global Shopping Festival behind us and Black Friday just ahead, WPP's David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world's largest shopping event.
11/27/20 • 23 min
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/alicast-by-alibaba-group-240536/wpps-david-roth-on-china-e-commerce-livestreaming-and-black-friday-26778148"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to wpp's david roth on china e-commerce, livestreaming and black friday on goodpods" style="width: 225px" /> </a>
Copy