alicast by Alibaba Group

Nanushka, one of fashion’s fastest-growing brands, is out to make a big splash in China, targeting nine stores across the world’s second-largest economy by 2026.

The Budapest-based fashion house also launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai in October.

In this episode of Alicast, we’re joined by Péter Baldaszti, the co-founder and CEO of Nanushka and fashion investment platform Vanguards Group to talk about his China vision.

Shopping festivals are evolving from discounting drives into an opportunity for brands to connect with new consumers and build a loyal fan base.

The 11.11 Global Shopping Festival, also known as Single’s Day in China, is the biggest retail event of them all and brands prepare months in advance to perfect their campaigns.
Traditionally conservative luxury brands are embracing online shopping in droves as the user experience improves in strides and e-commerce takes an increasingly larger share of total retail sales. In China, digitally native consumers expect a seamless shopping experience whenever and wherever they want to shop.
Luxury brands, such as Italy’s Brunello Cucinelli and Hungary’s Nanushka, recently made e-commerce in China a core plank of their international expansion.
in this episode of Alicast, Kathy Jiang, Principal & Chief Researcher at global consultancy Roland Berger talks with Alizila's Managing Editor, Alison Tudor-Ackroyd, about how luxury brands can maximize their investment in 11.11 to attract Chinese consumers.

You’re listening to Alicast, a deep dive into innovative and emerging trends in e-commerce, online payments and digital entertainment, brought to you by Alibaba Group.

In this conversation, Alison Tudor-Ackroyd talks with Guive Balooch, head of L'Oréal's technology incubator, about how the brand embraces augmented reality and blockchain to enhance consumer experience.

You will also hear topics including beauty trend, personalization as well as the brand’s sustainable moves to save the planet.

Niche luxury fashion houses are expanding in China, using digital tools to build a loyal following in the world’s second-largest economy.

In this episode of Alicast, we speak to Scandinavian fashion house Filippa K’s CEO Rikard Frost about connecting with Chinese consumers.
A Swedish native, Frost joined Filippa K last year with a mission to reboot Filippa K for the post-pandemic landscape using his experience in e-commerce.

Frost spent over a decade leading the digital transformation of Acne Studios from a local denim brand to an international fashion house. He went on to become Alexander Wang’s Chief Consumer Officer based in New York.

AliHealth Vice President Ma Li highlights innovative programs and initiatives that the Alibaba unit employs to make it easier for doctors and patients to communicate and to help secure the supply chain for pharmaceuticals in China.