Nanushka’s CEO Péter Baldaszti Talks About China And The Future Of Fashion

11/01/22 • 13 min

Nanushka, one of fashion’s fastest-growing brands, is out to make a big splash in China, targeting nine stores across the world’s second-largest economy by 2026.

The Budapest-based fashion house also launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai in October.

In this episode of Alicast, we’re joined by Péter Baldaszti, the co-founder and CEO of Nanushka and fashion investment platform Vanguards Group to talk about his China vision.

Nanushka, one of fashion’s fastest-growing brands, is out to make a big splash in China, targeting nine stores across the world’s second-largest economy by 2026.

The Budapest-based fashion house also launched on Alibaba Group’s business-to-consumer marketplace Tmall and opened a store in Shanghai in October.

In this episode of Alicast, we’re joined by Péter Baldaszti, the co-founder and CEO of Nanushka and fashion investment platform Vanguards Group to talk about his China vision.

Previous Episode

How Luxury Brands Can Build A Loyal Fan Base During 11.11 Shopping Festival

Shopping festivals are evolving from discounting drives into an opportunity for brands to connect with new consumers and build a loyal fan base.

The 11.11 Global Shopping Festival, also known as Single’s Day in China, is the biggest retail event of them all and brands prepare months in advance to perfect their campaigns.
Traditionally conservative luxury brands are embracing online shopping in droves as the user experience improves in strides and e-commerce takes an increasingly larger share of total retail sales. In China, digitally native consumers expect a seamless shopping experience whenever and wherever they want to shop.
Luxury brands, such as Italy’s Brunello Cucinelli and Hungary’s Nanushka, recently made e-commerce in China a core plank of their international expansion.
in this episode of Alicast, Kathy Jiang, Principal & Chief Researcher at global consultancy Roland Berger talks with Alizila's Managing Editor, Alison Tudor-Ackroyd, about how luxury brands can maximize their investment in 11.11 to attract Chinese consumers.

Next Episode

Alibaba’s Michael Evans on 2022’s 11.11 Global Shopping Festival

Alibaba Group will offer Chinese consumers the most diverse range of products on record during this year’s 11.11 Global Shopping Festival, the world’s largest retail event.
This year’s 11.11, also known as Double 11 or Single’s Day in China, will feature over 290,000 brands from more than 90 countries and regions. There will be 17 million products on offer to over 1 billion consumers shopping on Alibaba’s marketplaces in China.
In this episode of Alicast, we’re joined by Michael Evans, President of Alibaba Group to talk about the latest e-commerce trends coming out of China and how global brands can best leverage 11.11 to build lasting connections with consumers.