How A SINGLE LINE built a 50K+ community | Joe Glover (The Marketing Meetup)

04/22/25 • 99 min

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.

Explore in this episode:

(00:00) Intro

(01:41) How do you know if you have a community

(04:20) What exactly IS a community

(11:37) Community is NOT a sales channel

(21:36) Don’t build a community; build a culture

(29:58) Finding the sprouts of community culture

(37:44) Getting people to keep coming back

(44:59) Can a community continue without its founder?

(58:04) Why is TMM an Events Company vs a Media Company(

01:02:21) Promoting events(

01:05:32) The role of storytelling in community

(01:07:47) The purposefully planning behind the first TMM conference

(01:10:51) The power of good (and bad) networking events

(01:23:57) Mobilizing a team of event organizers

(01:29:34) The 10 magic moments essential for event success

(01:36:34) Baiting Ryan Reynolds to join TMM

(01:38:43) Outro

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Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

Website: https://themarketingmeetup.com/

Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

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Referenced in this episode:

👤 People Mentioned

Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

Website: https://www.exitfive.com

Crystal Carter (Head of SEO Communications at Wix)

LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

Kelvin Newman (Founder of BrightonSEO)

LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

Event: https://brightonseo.com

#mentalhealth, #communitybuilding, #marketing, #selfawareness, #culture, #followership, #emotionalconnection, #communitydynamics, #community, #events, #culturalvalues, #engagement, #leadership, #storytelling, #humanexperience, #networking, #onlineevents, #eventplanning, #ai, #personalbranding, #localorganizers, #valueexchange, #generosity

As the creator of The Marketing Meetup, Joe Glover has built one of the most popular, respected, and emotionally resonant communities in the industry.

In this episode, he shares a refreshingly human take on community building, leadership, and the kind of cultural values that drive real engagement—both online and off.

Explore in this episode:

(00:00) Intro

(01:41) How do you know if you have a community

(04:20) What exactly IS a community

(11:37) Community is NOT a sales channel

(21:36) Don’t build a community; build a culture

(29:58) Finding the sprouts of community culture

(37:44) Getting people to keep coming back

(44:59) Can a community continue without its founder?

(58:04) Why is TMM an Events Company vs a Media Company(

01:02:21) Promoting events(

01:05:32) The role of storytelling in community

(01:07:47) The purposefully planning behind the first TMM conference

(01:10:51) The power of good (and bad) networking events

(01:23:57) Mobilizing a team of event organizers

(01:29:34) The 10 magic moments essential for event success

(01:36:34) Baiting Ryan Reynolds to join TMM

(01:38:43) Outro

------------------------------------------------

Where to find Joe: LinkedIn: (https://www.linkedin.com/in/josepheglover/)

Website: https://themarketingmeetup.com/

Where to find Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

------------------------------------------------

Referenced in this episode:

👤 People Mentioned

Dave Gerhardt (Founder of Exit Five)LinkedIn: (https://www.linkedin.com/in/davegerhardt/)

Website: https://www.exitfive.com

Crystal Carter (Head of SEO Communications at Wix)

LinkedIn: (https://www.linkedin.com/in/crystalcarterseo/)

Kelvin Newman (Founder of BrightonSEO)

LinkedIn: (https://www.linkedin.com/in/kelvinnewman/)

Event: https://brightonseo.com

Previous Episode

The 4-step process to STAND THE F*CK OUT | Louis Grenier (STFO.io, Everyone Hates Marketers)

Louis Grenier has built a reputation for calling bullsh*t on conventional marketing. In this episode, he delivers sharp, unfiltered insights on what it really takes to stand out in saturated markets. As the founder of Stand The F*ck Out and host of Everyone Hates Marketers, Louis breaks down why most branding efforts fail, how to create a truly unique positioning, and what marketers get wrong about differentiation and audience engagement.

Discover:

(00:00) Intro

(00:57) Parental advisory

(03:24) How do you know if your positioning is bad?

(07:02) Positiong vs product-market fit

(16:00) Step 1: Insight foraging

(40:02) Step 2: Unique positioning

(56:36) Step 3: Creating a distinctive brand

(1:12:59) Step 4: Continuous reach

(1:36:17) The book that cost him $36,000

(1:48:02) Outro

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Where to find Louis:

LinkedIn: https://www.linkedin.com/in/louisgrenier/

Website: https://www.stfo.io/

Where to find Tim:

LinkedIn: https://www.linkedin.com/in/timsoulo/

X: @timsoulo

Website: https://www.timsoulo.com/

-----------------------------------------------

Referenced in this episode:

👤 People

Seth Godin

Website: https://www.sethgodin.com

LinkedIn: https://www.linkedin.com/in/sethgodin/

Gary Vaynerchuk

Website: https://www.garyvaynerchuk.com

LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/

Neil Patel

Website: https://neilpatel.com

LinkedIn: https://www.linkedin.com/in/neilkpatel/

Jason Hennessey

Website: https://www.jasonhennessey.com

LinkedIn: https://www.linkedin.com/in/jasonhennessey/

David C. Baker

Website: https://www.davidcbaker.com

LinkedIn: https://www.linkedin.com/in/davidcbaker/

Martin Neumeier

Website: https://www.martinneumeier.com

LinkedIn: https://www.linkedin.com/in/martinneumeier/

⸻

🏢 Companies & Podcasts

Hotjar

https://www.hotjar.com

Everyone Hates Marketers Podcast

https://www.everyonehatesmarketers.com

Duolingo

https://www.duolingo.com

Ryanair

https://www.ryanair.com

Dentsu

https://www.dentsu.com

VaynerMedia

https://www.vaynermedia.com

NP Digital

https://npdigital.com

Hennessey Digital

https://www.hennessey.com

HubSpot

https://www.hubspot.com

Compare the Market (UK)

https://www.comparethemarket.com

⸻

📚 Books

Stand the Fck Out* by Louis Grenier

https://link.stfo.io/amazon

The Business of Expertise by David C. Baker

https://www.amazon.com/Business-Expertise-Entrepreneurs-Firms-Clients/dp/1605440590

Zag by Martin Neumeier

https://www.amazon.com/Zag-Strategy-High-Performance-Voices-Matter/dp/0321426770

How Brands Grow by Byron Sharp

https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560

Next Episode

$10M ARR PER EMPLOYEE with AI? This Startup Says Yes. | Amos Bar-Joseph (Swan AI)

What if your business could run itself...and actually get better over time? In this episode, we sit down with Amos Bar-Joseph, founder of Swan AI, to explore the future of autonomous business and what it means for marketers and SaaS founders. Amos shares how Swan is rethinking onboarding, support, and user engagement through the dynamic of human-AI collaboration.

From automation and content creation to go-to-market strategy and brand-building, this conversation unpacks the real potential (and limits) of AI as it reshapes how we build, grow, and support products.

We cover:

(0:00) Intro

(01:18) Can 3 founders scale to $30M ARR with AI?

(02:51) Automation is dead. Augmentation is the future.

(04:59) Why they said no to Intercom and built their own AI

(09:31) How support works when AI reads your docs

(11:44) Teaching AI like a teammate (not a tool)

(14:19) Could you build this with no-code?

(17:10) The only moats left: brand and user experience

(25:33) AI-led onboarding that starts without you

(28:40) Why high-intent leads skip the free trial

(34:21) How they turned LinkedIn into a pipeline engine

(39:41) Detecting ICPs in real time with AI agents

(44:12) Writing bangers on LinkedIn with Claude

(49:56) When AI freedom crashes your margins

(55:05) AI-powered research, outreach, and follow-up all in Slack

(1:07:41) What they’re automating next (and why)

(1:10:33) Why AI still sucks at web design

(1:13:25) Outro

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Where to find Amos:

LinkedIn: (https://www.linkedin.com/in/amos-bar-joseph-5a665a142/)

Website: https://www.getswan.com/Where to find

Tim: LinkedIn: (https://www.linkedin.com/in/timsoulo/)

X: @timsoulo

Website: https://www.timsoulo.com/

------------------------------------------------

Referenced in this episode:

🏢 Companies & Products

Intercom – “Fin” AI assistant: https://www.intercom.com

6sense (Lead & intent data platform) : https://6sense.com

HubSpot (CRM): https://www.hubspot.com

Slack: https://slack.com

Claude (Anthropic AI): https://www.anthropic.com/index/claude

ChatGPT (OpenAI): https://chat.openai.com

Gemini (Google AI): https://gemini.google.com

⸻

🛠️ AI, Automation & No-Code Tools

Anthropic (Claude models): https://www.anthropic.com

OpenAI (GPT models): https://openai.com

N8n (No-code automation platform): https://n8n.io

Relevance AI: https://relevance.ai

Make (formerly Integromat – automation platform): https://www.make.com

Unipile (LinkedIn scraping and automation): https://www.unipile.com

Generect (Real-time B2B data enrichment): https://generect.com

Apollo (Alternative B2B database tool): https://www.apollo.io

Lovable (No-code app builder): https://lovable.dev/

Bubble (No-code app builder): https://bubble.io

#ai, #automation, #swann, #customersupport, #humanaicollaboration, #businessscaling, #technology, #entrepreneurship, #saas, #innovation, #brand, #userexperience, #onboarding, #customerengagement, #contentcreation, #autonomousbusiness, #linkedin, #gotomarket, #websitevisitoridentification, #aiautonomy, #marketingstrategies, #businessgrowth