Episode 31 Adventures in raising the profile of women in science with Michele Ong

Michele Ong, is the host of Steam Powered and she joins Pilar all the way from Australia.
She started podcasting because she wanted to get a better idea of what women were doing in the STEAM fields. She knew many women doing incredible things in their work and their lives, and wanted to share their stories with others.

STEM stands for science, technology, engineering and mathematics/ medicine, but Michele talks about STEAM, as it includes “art”, which is key when interacting with technology and engineering.

Michele asks people to guest on her show after reading their research or coming across the work. Sometimes the women don’t accept, but this doesn’t surprise her. What did surprise her were those people who replied saying they didn’t think they would make good guests because their work was boring. This kind of mindset was a surprise to Michele - and to Pilar as she heard Michele's story.

With this example we can see the importance of podcasting in giving attention and reassurance to people who think their work is not interesting to anyone. Some people simply don’t want the attention and just want to get on with their work, but others underplay their contribution to the field. Sometimes we need someone else’s perspective to understand the impact and scale of our work.

Apart from getting their ideas out there, there is a benefit to guests by simply creating the space for them to reflect on their work for about an hour, to talk without an agenda, with no KPIs in mind: they’re simply talking about what they love doing.

19.00 mins

Michele has a release form for her guests making the copyright clear, after hearing from other podcasters that they’d had problems with some guests. As Michele wants to be able at some point to repurpose her content, she thinks it’s better to be prepared. You can find the Guest Intake Form, with the Release copy at the end here.

Michele is in charge of the whole production process from beginning to end, and it’s pretty much self-taught. She’s summarised everything she’s learned and shared it with the world in The Rail Yard section of her website. She has documented everything she’s learned along the way and shared her resources. Do check it out, as well as a space full of resources that might be useful, it’s a great example of how to showcase your podcast. www.micheleong.com/rail-yard/

Michele looks for ways to cover the costs of the show by setting up affiliate links, for example, she’s also set up Patreon and Ko-fi, although she hasn’t been active about promoting these links. It’s a fine balance to try to figure out how to support the project without feeling like you’re constantly asking for money for it. (Pilar also forgets, so don’t forget that you can support this show if you sign up to Buzzsprout through this link.)

Michele uses the Davinci Resolve to edit video, and she tried to fix the audio there too, but eventually she purchased Isotope RX. (Pilar uses Audacity and Auphonic.)

In the end, you need to understand the environment you’re working in and find something that works for you. It’s an iterative process.

Michele has some advice for new podcasters: just do it.
Three of her favourite podcasts:

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If you're thinking of starting your own podcasting adventure, I recommend Buzzsprout as host - click here for my affiliate link, which also gets you a little discount, and Riverside FM for recording, which you can access through this other affiliate link.