Acupuncture Marketing School

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.
Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.
After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

​In this episode, Kate and I talk about:

• How burnout was brutal but made her priorities crystal clear
• Her experience living in China
• Ideas for getting patients from MDs
• Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
• Her four levels of social media strategy
• Why she doesn’t think social media is for everyone
• Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

• Kate’s website: mathesonandco.ca
• Free Business Strategy Session with Kate
• Follow Kate on Instagram @mathesonandco
• Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.
If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.
Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.
Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.
Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.
Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.
If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

• Learn more here: Clinic Transformations
• Visit Book a private 1:1 call with Ildi
• Text 403-312-7510
• Email Ildi at [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide.

With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.

In this episode, we talk about:

• Why success requires business skills, not just clinical expertise
• Why standard office procedures (SOPSs) are key to success
• How to make marketing and social media work for you
• Three tips for getting started with video
• Pricing on your website
• How to stand out online as an acupuncturist
• And more

I hope you enjoy this episode with Clara!

SHOW NOTES:

• Clara's website: acuproacademy.com
• Facebook: @acuproacademy
• YouTube: @acuproacademy
• Instagram: @acuproacademy
• Pinterest: @acuproacademy
• TikTok: @acuproacademy
• Bluesky: @acuproacademy
• X (Twitter): @acuproacademy
• Marketing Breakthrough Session with Michelle - $49

This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!

This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:

✔️ Increase your visibility in your community
✔️ Build trust naturally with people who are already interested in health and wellness
✔️ Seamlessly transition attendees into paying patients and
✔️ Form valuable partnerships with local yoga studios

This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!

The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.

And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page.

Click here to learn more and sign up today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

🎉 Welcome to Episode #100!

Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare.

Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible.

In this episode, we talk about:

• Nell’s evolution from private practice to business school and beyond
• How she’s approaching Entrepreneurship through Acquisition (ETA) in integrative health
• The importance of advocacy and representation in the acupuncture profession
• Redefining success as an acupuncturist and business owner
• Advice for practitioners who want to think more strategically about growth
• Why personal development is key to sustainable entrepreneurship

SHOW NOTES:

• DrNell.com
• Email Nell at [email protected]
• Nell's LinkedIn profile
• Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)
• Save $200 Acupuncture Marketing School Self-Paced

🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing.

And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.

Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style:

• I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.
• If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.

Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice.

I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at [email protected]. I’m happy to chat with you.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

It's not too late to start marketing your practice for the holiday season.
There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters.
Today I'm sharing the emails I'll be sending to my email subscribers for the month of December.
I'll be sending one email per week for four weeks, between US Thanksgiving and the final week of December.
I hope this inspires you to send your own emails and helps make the process streamlined and easy for you!

Join me for a New Year Business Planning Workshop on Sunday, December 11th, at 11:00 am Eastern Time!

In this goal-setting and business-planning live workshop, we’ll be reviewing your 2022 – what worked well, what didn’t, what were your big and small successes.

Then you’ll be setting your BIG goals for 2023 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.

When you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation, to pursue all the amazing things that you want for your work and your life in 2023.

I’d love for you to join me. It’s a 2-hour workshop and it’s $47.
Come together with other acupuncturists and experience a little bit of community.
There will be lots of quiet journaling time, some fun surprise giveaways, and overall really nice energy.

If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.

>> Click here to register for this event.

And – if you’re a student and you want to join us, feel free to email me [email protected] for a half off discount code.

SHOW NOTES:
- Register for the Acu Biz Planathon on Dec. 11th (2 NCCAOM PDA credits)
- One Year of Acupuncture Email Newsletter Templates
- Acupuncture Marketing School digital program (15 NCCAOM PDA credits)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.

Molly shares realistic, actionable strategies to grow your local audience—without burning out.

In this episode, we cover:

• How to get more local followers on Instagram
• Molly's 4 pillars for using Instagram to grow your acupuncture practice
• Whether going viral really helps your business (her answer may surprise you!)
• A clever “easy button” strategy for local reach using Reels
• The one type of post you should be doing at least once a month
• And much more

Whether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025.

SHOW NOTES:

• Holistic Marketing Hub: $200 off with discount code "AMS"
• Molly's Free Instagram Engagement Checklist
• Instagram: @mollyacahill
• Website: https://mollycahill.com
• Holistic Marketing Simplified Podcast
• Faire Wholesale Signup

💚 Today's episode is sponsored by Faire Wholesale. 💚

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.