88 | Last-Minute Holiday Marketing Ideas with Ildi Arlette

11/24/24 • 52 min

Today I’m talking with award-winning business consultant Ildi Arlette.
Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years.
She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019.
With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America.
Today she shares her advice for bringing in more revenue with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email.

In this episode, we talk about:

How events are a signal for our patients, and how to use them
Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
Why it’s important to keep sales or special offers very SIMPLE
What is a universal offer, and why it’s the best choice if your goal is revenue
Whether December or January is a better month for promotions at our acupuncture practices
And much more

SHOW NOTES:

Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
Book a private 1:1 call with Ildi
Text 403-312-7510
Email Ildi at [email protected]

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.
That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.
So if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.
Plans start as low as $39 a month in the US. Visit jane.app to learn more — and if you’re ready to get started, use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.
I’ll put the links in the show notes, as always.
And you’re more than welcome to email me with questions about Jane at [email protected].

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

In this episode, we talk about:

How events are a signal for our patients, and how to use them
Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
Why it’s important to keep sales or special offers very SIMPLE
What is a universal offer, and why it’s the best choice if your goal is revenue
Whether December or January is a better month for promotions at our acupuncture practices
And much more

SHOW NOTES:

Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
Book a private 1:1 call with Ildi
Text 403-312-7510
Email Ildi at [email protected]

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Previous Episode

87 | Market Your Acupuncture Practice Smarter, Not Harder with Kate Matheson

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.
Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.
After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

In this episode, Kate and I talk about:

How burnout was brutal but made her priorities crystal clear
Her experience living in China
Ideas for getting patients from MDs
Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
Her four levels of social media strategy
Why she doesn’t think social media is for everyone
Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

Kate’s website: mathesonandco.ca
Free Business Strategy Session with Kate
Follow Kate on Instagram @mathesonandco
Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.
If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.
Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.
Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.
Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.
Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.
If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

Learn more here: Clinic Transformations
Visit Book a private 1:1 call with Ildi
Text 403-312-7510
Email Ildi at [email protected]

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Next Episode

89 | Optimize Your Website for More Patients with Aurelie Martin

Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping health and wellness professionals attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites.

In this episode, we talk about:

Making calls-to-action a priority on your website and what types of calls-to-action to use
Content ideas to boost your SEO and improve engagement on your website
Why an organized website that tells people what do is key for building trust
A reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expected
Tips for making your website load faster
And more

SHOW NOTES:

Aurelie's website: imagiwebdesign.com
Connect on Instagram: @imagiweb.design
Connect on Facebook: @imagiwebmarketing
Imagi Web Template Shop for Wellness Professionals
Imagi Web Content Planner to Create High-Converting Website Pages
Missed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

💙 This episode is sponsored by Jane— the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your [patient]* list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.