66 | From Solo Acupuncturist to Multidisciplinary Wellness Centers with Sarah Swanberg

12/08/23 • 44 min

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.
Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.
In this episode, we talk about:

Creating a company culture that aligns with your values
What marketing has worked for Sarah and what hasn't
Email newsletters as a powerful marketing tool for staying top of mind with patients
How books and media appearances can enhance your authority and credibility
Repurposing content and using platforms like Help a Reporter Out (HARO) to
Staying adaptable to the ups and downs of running a business
And more

I hope you enjoy this episode with Sarah!
Join me for the Acupuncture Business Planathon this Sunday!
>> Click here to learn more and register.
Can't join us live? No problem. A replay will be sent out to everyone who registers.
If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code.
Hope to see you there!
SHOW NOTES:

Indigo Wellness Group Website
Sarah's book, A Patient's Guide to Acupuncture
Indigo Wellness Group Instagram @indigowellnessgroup
Indigo Wellness Group Facebook @indigowellnessgroup
Help A Reporter Out (HARO)
Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Creating a company culture that aligns with your values
What marketing has worked for Sarah and what hasn't
Email newsletters as a powerful marketing tool for staying top of mind with patients
How books and media appearances can enhance your authority and credibility
Repurposing content and using platforms like Help a Reporter Out (HARO) to
Staying adaptable to the ups and downs of running a business
And more

Indigo Wellness Group Website
Sarah's book, A Patient's Guide to Acupuncture
Indigo Wellness Group Instagram @indigowellnessgroup
Indigo Wellness Group Facebook @indigowellnessgroup
Help A Reporter Out (HARO)
Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Previous Episode

65 | It's Never the Wrong Choice to Take Care of Yourself with Danielle Angela

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.
With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!
In this episode we talk about:

How it’s never the wrong choice to take care of yourself
Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
How practicing what you teach your patients can change your practice and your life
A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
What does “making it” mean and how to release the expectations that society and our professions may place on us
And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!
Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)

SHOW NOTES:

Danielle's website: drdanielleangela.com
Follow Danielle on Facebook @drdanielleangela
Follow Danielle on Instagram @drdanielleangela
Save 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Next Episode

67 | Surviving Slow Seasons, TV Appearances, and the Necessity of Community with Roxanne Francis

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate.

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey.

In this episode, we talk about:

How therapists and acupuncturists building their practices can benefit from community and support.
How Roxanne landed TV appearances that have helped build her therapy practice.
Roxanne's specific advice for pitching to TV producers.
Overcoming nervousness in public speaking.
How to plan for slow seasons in your practice.
Consistency on social media vs. being on social "constantly" and why they are not the same thing.
And much more.

Hope you enjoy this gem of an episode with Roxanne!
SHOW NOTES:

Roxanne's website: Francis Psychotherapy & Consulting
The Therapist's Lounge
Connect with Roxanne on Social Media:
- Instagram @francispsychotherapy
- TikTok @francispsychotherapy
- Facebook @francispsychotherapy
AcuHub - Remote receptionist services for acupuncturists
Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

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Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.