86 | Pay Your Clinic Rent with Retail Income: Retail Tips from Acupuncturists Tori and Marla of TOMA Skincare

10/31/24 • 28 min

Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.

Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.

Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.

They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.

In this episode, we talk about:

How to choose products that sell and also align with the ethos of your business as well as your passions
Where to buy products at wholesale prices (Faire.com)
How to dip your toe in the water with retail, with minimal risk
How to pay your rent from retail income alone
What kinds of products sell well at Marla’s practice
Brands Tori and Marla recommend
And much more

SHOW NOTES:

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.

Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.

They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.

In this episode, we talk about:

How to choose products that sell and also align with the ethos of your business as well as your passions
Where to buy products at wholesale prices (Faire.com)
How to dip your toe in the water with retail, with minimal risk
How to pay your rent from retail income alone
What kinds of products sell well at Marla’s practice
Brands Tori and Marla recommend
And much more

SHOW NOTES:

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Previous Episode

85 | Selling a 7-Figure Therapy Practice and Healing from Burnout with Gabrielle Juliano-Villani

Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.
Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice.
In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratitude fits into the picture of burnout recovery.
Plus we discuss tips for selling a practice (including one big thing to avoid), as well as facing your fears as a business owner in order to make progress, and more.
I hope you enjoy this episode with Gabrielle!
Announcement! I’m thrilled to share the launch of Acupuncture Marketing School Live, a six-week Zoom course where I show you how to set up strong, effective marketing for your acupuncture practice.
Learn how to increase the visibility of your practice, attract more patients, and build your marketing confidence.
Classes will be held on Friday mornings from 10am to 12pm Eastern Time starting this week, Oct. 25th, and running through Friday, Dec. 6th. We’ll be skipping the week of US thanksgiving.
Learn more about the live class here.
This live class includes all the same content as the self-paced, video-based version of Acupuncture Marketing School, and I’m excited to teach it live so that we can work through your marketing together.
You’ll have the opportunity to get your questions answered in real time during classes, as well as support, accountability, and motivation.
Prefer self-paced classes that you can complete on your own schedule?
The self-paced version of Acupuncture Marketing School is on sale this week for $200 off with the code AUTUMN200. Click here to learn more.
SHOW NOTES:

Gabrielle's website: gabriellejulianovillani.com
Gabrielle's Instagram: @gjvconsulting
Gabrielle on LinkedIn: @gabriellejulianovillani
Acupuncture Marketing School LIVE
Acupuncture Marketing School SELF-PACED (Use code AUTUMN200 to save $200 through Oct. 23rd.)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Next Episode

87 | Market Your Acupuncture Practice Smarter, Not Harder with Kate Matheson

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.
Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.
After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

In this episode, Kate and I talk about:

How burnout was brutal but made her priorities crystal clear
Her experience living in China
Ideas for getting patients from MDs
Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
Her four levels of social media strategy
Why she doesn’t think social media is for everyone
Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

Kate’s website: mathesonandco.ca
Free Business Strategy Session with Kate
Follow Kate on Instagram @mathesonandco
Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.
If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.
Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.
Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.
Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.
Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.
If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations: