A Slice Of... what this packaging design podcast is all about (#1)

03/13/23 • 2 min

2 Listeners

This series is all about Packaging design. Specifically, the sort of pack design that you see in the supermarket and put in your basket. We will cover the tricks that brands use to stand out and some of the stories they are trying to tell Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! So why a podcast I hear you cry? I suppose that’s a very good point. Packaging design lives in a very visual world, it would be easier to do a series of these as reels or TikToks, something visual, but I believe that great brands are all about storytelling. We should be able to capture the essence of what they’re about using the spoken word. Well, that’s the idea! I plan to keep the podcast to around five minutes each, and I’ll include some voice message. Comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: https://www.linkedin.com/in/alangilbody/ Slice Design Company website https://slicedesign.co.uk

Previous Episode

A Slice of..... Trailer.

1 Recommendations

We spend a huge portion of our lives shopping in supermarkets for products. On average, a medium-sized UK supermarket may stock around 30,000 to 40,000 individual products. That a lot of choice!! So what is it that makes us pick up the products and part with our hard earned cash? I’m Al, owner and creative director of Slice Design, a branding and Packaging Design agency based in the UK. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the packs to find out what works, or doesn’t. What makes you desire them, or even hate them? And importantly what makes us put them in our basket!

Next Episode

A Slice Of... Sainsbury's Beef Mince Packaging (#2)

3 Recommendations

Branding & packaging design for Sainsbury's mince beef & the issues faced by FMCG brands with appetite appeal.

Creating appetite appeal on food packaging design is incredibly important. If it doesn’t look tasty, then consumers won’t buy it.

So in this podcast, we look at the rather bizarre new packaging design for Sainsbury’s, beef mince.

Thanks to Joe Puttick and the other contributors for their thoughts!

(All opinions are their own)

I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page.

You can find our contact details below so please feel free to connect:

Alan Gilbody on Linkedin:

https://www.linkedin.com/in/alangilbody/

Slice Design Company website

https://slicedesign.co.uk