A Slice Of... Purina Go-Cat Packaging Design (No. 12)

06/09/23 • 5 min

2 Listeners

Branding and packaging design for Purina Go-Cat pet food and the issues faced by FMCG brands with busy packs.

Have you ever wondered why some brands excel at capturing our attention while others seem to get lost in the crowd?

Well, one crucial aspect of successful branding lies in the packaging design, specifically in making sure that the front and back of the pack work harmoniously to convey a clear and impactful message.

Importantly, that both the front and the back each have clear and distinct roles.

So today, we’re going be looking at the petfood aisle and talking about a particular piece of packaging that struggles with this Purina Go-Cat. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #petfood #pets #pet #cat #food #BOP #backofpack

Branding and packaging design for Purina Go-Cat pet food and the issues faced by FMCG brands with busy packs.

Have you ever wondered why some brands excel at capturing our attention while others seem to get lost in the crowd?

Importantly, that both the front and the back each have clear and distinct roles.

Previous Episode

A Slice Of... Activia Packaging Design (No. 11)

1 Recommendations

Branding & packaging design for Activia yoghurt / yogurt & the issues faced by FMCG brands with functional food offerings.

Functional foods are seemingly everywhere at the moment.

And there are probably a couple of key reasons behind this. Firstly, consumers are looking for for healthier options and products with added value which fit into much their much healthier lifestyles than seen in previous generations.

Secondly, In order to create differentiation brands have had to find more to hang their hat on then relying on the default ‘we taste great’ more ‘we only use the finest ingredients.

This all sounds great, but traditionally, functional food and appetite appeal have never been good bedfellows. If you’re trying to communicate that something is better or healthier for you, it can often come with a compromise.

So today, I wanted to look at one brand that I think has often struggled with this balance of functionality versus taste. Activia yoghurts. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #functionalfood #yogurt #yoghurt #dairy #food

Next Episode

A Slice Of... Spontex Packaging Design (No. 13)

1 Recommendations

Branding and packaging design for Spontex cleaning products and the issues faced by FMCG brands with large ranges.

If you have a large portfolio of products, one of the biggest challenges you have from the packaging design point of view is making sure that the brand architecture is consistent enough to hold all the products under one umbrella, but flexible enough to allow differentiation of individual products within the range.

This is especially important when you have wide variety of different product formats that span different shapes, sizes and are often located in different areas in the store.

So this week I’d like to look at a brand that faces this exact challenge, and that is household cleaning brand, Spontex. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them? Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #spontex #cleaning #household #sponge #home #range