Molly McPherson & the Navigation of Resilience

A Fresh Story, season 3, episode 11

What’s the relationship between crisis control, public relations, and divorce? Well, a lot! We had the immense pleasure of chatting with the fantastic Pop Culture and PR Expert Molly McPherson about communications, social media, public relations, and how to navigate our inner resilience during our own personal crises. It’s a beautiful conversation about the intersection between our public personas, our private crises, and how we come out the other side stronger and more resilient.

Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience.

In addition to hosting the podcast "The Indestructible PR® Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.

On a personal note, Molly is a mom of four wonderful children (now all young adults!). She prioritizes her relationships with her kids by cheering them on at their hockey games, soccer games, and theatre events, as well as attending family events at their schools and universities. Molly enjoys running, and is currently training for a half marathon!

Check out more from Molly on her website, Instagram, and Twitter, and of course TikTok. Listen to Molly’s podcast here, too!

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