#5: LIVE Copy Audit: The Key to a Compelling “What Sets Me Apart” Section that Attracts Premium Clients

01/28/25 • 41 min

In this episode of 7-Figure Copy, we’re diving into a LIVE Copy Audit with my guest, Brenda Chilstrom, an occupational therapist and owner of "That Makes Sense OT." If you’re a female entrepreneur or small business owner looking to elevate your website copy and attract premium clients, this episode is packed with actionable insights to help you scale your business with clarity and confidence.

Here’s what we cover during Brenda’s LIVE Copy Audit:

The “What Sets Me Apart” Section: How to craft a compelling message that highlights your unique expertise and builds trust.
Testimonials: Why strategically placed social proof is crucial for attracting the right audience.
Lead Magnet Placement: Tips for optimizing your freebie placement to grow your email list and connect with potential clients.
Resources Page: How to position your resources to add value and build authority.

Whether you’re revamping your website, writing sales page copy, or looking for tips to optimize your launch copy, this episode provides practical examples and expert strategies to create high-converting messaging that resonates with your audience.

Visit Brenda Chilstrom at That Makes Sense OT

CLICK HERE to see what Brenda’s homepage looked like at the time we did the Copy Audit.

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Would you like to be FEATURED on this podcast as a LIVE Copy Audit and get personalized feedback on a focused portion of your website, an opt-in page, landing page, sales page, or an email sequence?

CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.

You'll be led to fill out a short questionnaire, and then I'll review your submission and contact you if you're selected. Don’t wait! This could be your opportunity to optimize your copy and share your business with a new audience.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Send Gina a text

Here’s what we cover during Brenda’s LIVE Copy Audit:

The “What Sets Me Apart” Section: How to craft a compelling message that highlights your unique expertise and builds trust.
Testimonials: Why strategically placed social proof is crucial for attracting the right audience.
Lead Magnet Placement: Tips for optimizing your freebie placement to grow your email list and connect with potential clients.
Resources Page: How to position your resources to add value and build authority.

Visit Brenda Chilstrom at That Makes Sense OT

CLICK HERE to see what Brenda’s homepage looked like at the time we did the Copy Audit.

—-----------

CLICK THIS LINK TO APPLY, and pick a time to record your LIVE audit with me.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Previous Episode

#4 How to Build a High-Converting Homepage That Positions You as the Expert and Increases Your Sales

Send Gina a text

If you’ve ever wondered whether your homepage is doing enough to attract premium clients and position you as the expert, this episode is for you.

Your homepage isn’t just a digital welcome mat—it’s the front door to your business. In today’s episode, we’re breaking down exactly how to create a homepage that works as hard as you do to connect with your audience, build trust, and drive sales.

Here’s what you’ll learn in today’s episode:

The key section of your homepage that must grab attention and qualify your ideal clients immediately.
How to leverage social proof to showcase your expertise and make visitors feel confident about working with you.
How sharing a small section about you will make your homepage more personal, relatable, and effective at converting visitors into clients.

Ready to make your homepage a high-converting space that reflects your authority and drives results? Tune in now to learn actionable strategies you can apply to your website today.

Don’t forget to subscribe so you never miss an episode packed with strategies to help you scale your business with clarity, confidence, and copy that connects.

Looking to make your homepage a client magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

Are you looking to make your homepage a client-magnet? Grab my 7-Figure Homepage Checklist to ensure your website isn’t missing the essential copy elements you need to attract premium, high-paying clients! Download here.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

Next Episode

#6: How to Research Your Target Audience and Write Messaging That Truly Connects

Send Gina a text

If you’re a female entrepreneur struggling to attract the right clients or feel like your messaging isn’t landing, it’s time to go back to the foundation—researching your target audience.

In this episode of 7-Figure Copy, we’re diving deep into how understanding your ideal clients can transform your sales pages, website, homepage, email sequences, about page, product launch copy, and program launch copy from generic to high-converting.

I’ll share why skipping audience research is one of the biggest mistakes business owners make and how it leads to missed opportunities, attracting the wrong clients, and losing trust with your audience. Plus, I’ll give you actionable strategies for gathering the insights you need to craft messaging that resonates, builds authority, and compels your audience to take action.

Here’s what you’ll learn in today’s episode:

The biggest risks of skipping audience research—and how to avoid them.
Simple but powerful ways to uncover exactly what your audience wants, needs, and struggles with.
How to use real client language to create messaging that connects on a deeper level and boosts conversions.
The key to positioning yourself as a trusted expert in your industry through strategic research.

If you want to create website and sales page copy that truly speaks to your audience and turns visitors into buyers, this episode is for you. Whether you’re refining your about page, homepage, or email sequences or preparing for your next product or program launch, audience research is exactly what you need.

Ready to refine your messaging and scale with confidence?

Tune in now and start applying these research strategies to make your copy work harder for your business.

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].

To learn more about the services and products I offer and how we can partner together to attract your target audience and boost your sales, please check out my website here.

Got feedback on this episode, a topic suggestion, or a question? Reach out and DM me on Instagram—I’d love to hear from you!

Produced by Cardinal Studio. For more information on starting your own podcast, visit www.cardinalstudio.co or email [email protected].