Breaking Down Technical SEO | Mark Williams-Cook From Candour | 20 Minute Marketing #65

02/17/21 • 26 min

We're thrilled to share this week's episode with you. We're joined by Mark Williams-Cook, who is the Director at Candour - an amazing web & digital marketing agency based in Norwich. Mark is also the Founder of AlsoAsked.com, organiser of SearchNorwich, and our go-to person for SEO news. So, we think he's the perfect guest to talk about technical SEO with.

We know that technical topics can get a bit overwhelming for generalist marketers and business owners that wear many hats. So, we thought it would be a great idea to release a podcast episode that covers technical SEO in detail without getting too complex. We ask Mark to break down some of the fundamental reasons why solid technical SEO can help websites in their search efforts. Mark also shares tips on how to run a site audit, common mistakes to avoid, and why it's important to get the foundations right. He also shared several examples that will help marketers in B2B and B2C.

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Here are some of the resources that are mentioned during the episode:

Search with Candour podcast - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85YmY2NjQ0L3BvZGNhc3QvcnNz

Aleyda Solis' #SEOFOMO newsletter - https://subscribe.page/s/seofomo?rh_ref=baa90912

Women in Tech SEO newsletter - https://www.womenintechseo.com/newsletter/

tl;drMarketing newsletter - https://tldrmarketing.com/

Little Warden - https://littlewarden.com/

Sitebulb - https://sitebulb.com/

Alsoasked.com - https://alsoasked.com/

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Here are some of the resources that are mentioned during the episode:

Search with Candour podcast - https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy85YmY2NjQ0L3BvZGNhc3QvcnNz

Aleyda Solis' #SEOFOMO newsletter - https://subscribe.page/s/seofomo?rh_ref=baa90912

Women in Tech SEO newsletter - https://www.womenintechseo.com/newsletter/

tl;drMarketing newsletter - https://tldrmarketing.com/

Little Warden - https://littlewarden.com/

Sitebulb - https://sitebulb.com/

Alsoasked.com - https://alsoasked.com/

Previous Episode

How To Leverage Influencers In 2021 | With Andy Duggan | 20 Minute Marketing #64

We're very excited to share episode 64 of the podcast with you. This week we chat with Andy Duggan, who is a chartered marketer that has worked in roles at BP, The Co-op bank, Zen Internet, and more. So, Andy brings lots of marketing experience to the show.

A few weeks ago, Andy shared a post on LinkedIn that talked about why brands need to cut weak influencers from their outreach strategy. His post focused on the UK government's decision to spend £63,000 on paying 42 social media influencers to post about the UK Test and Trace app for COVID-19. We thought that his post would make for a great podcast episode.

During the episode, Andy talks us through that post and shares his thoughts on why brands need to change their influencer marketing strategy. He talks about the importance of finding the middle ground between having brand ambassadors and paying for one-off posts. We asked Andy to share how he would approach setting up an influencer campaign and he also shared some examples of brands that have used influencers both successfully and poorly. We love that Andy left nothing on the table during this episode and we're confident that all of our listeners will gain value from this episode, whether you work directly with influencers or not!

Next Episode

The Digital PR Boom | Louise Parker From Propellernet | 20 Minute Marketing #66

It's been a long time coming, but we're very excited to share an episode that is all about digital PR! This week, we're joined by Louise Parker, who is the PR Director at Propellernet. Louise has been in the PR industry for several years and has been a big contributor to the rising popularity of the industry.

During the episode, Louise shares insights on why the PR industry has exploded over the past few years. We talk about how it has become an integral part of digital marketing and the SEO benefits that it offers. Louise also shares insights on her creative process and some of the things that should be considered before creating a large-scale campaign. We also ask Louise to share a campaign that she wishes she'd worked on (inspired by Gisele Navarro) and talk about her TikTok videos that are keeping everyone in the PR industry entertained. Finally, Louise talks about her viral tweet which John Mueller replied to.

Notes -

Gisele's jealousy list - https://neomam.com/blog/jealousy-list-2020/

Louise's TikTok profile - https://www.tiktok.com/@louise_digitalpr