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Aesthetically Speaking

Aesthetically Speaking

Rebecca Peterson

Welcome to Aesthetically Speaking: The podcast for all things branding, design, and aesthetics for women in business. On this show we’ll discuss the strategies that make brands of all sizes massively successful. I’m Rebecca, a brand strategist and designer and my sister, Abby is a lawyer with no design experience, here as my cohost! Have you ever wondered how to create a brand so cohesive people can recognize it a mile away, no matter where they see it? Do you ever struggle to capture the attention of your ideal client and KEEP it with a compelling brand and message? Are you ready to stand out as a unique and valuable service provider regardless of how “saturated” the market is? Aesthetically Speaking is for you! We believe that your brand is the most valuable asset in your business and should be your greatest investment. As moms and entrepreneurs, we know how to use branding to put your business in front of the RIGHT people, get them EXCITED about your offer, and help your brand BLOW UP online, so you can make more impact *and* more money. Every week, we’ll discuss a unique branding challenge and analyze different aspects of creating a unique and high-value brand for YOUR business.
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Top 10 Aesthetically Speaking Episodes

Goodpods has curated a list of the 10 best Aesthetically Speaking episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Aesthetically Speaking for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Aesthetically Speaking episode by adding your comments to the episode page.

Aesthetically Speaking - 69. R is for Rebrand - When and How to Rebrand Your Business

69. R is for Rebrand - When and How to Rebrand Your Business

Aesthetically Speaking

How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need.

Key takeaways from this episode:

  • Difference between a rebrand or a refresh
  • Importance of rebranding
  • When you should do a rebrand or a refresh
  • Evaluating your brand

Free Offer:

Work with Rebecca:

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How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need.

Key takeaways from this episode:

  • Difference between a rebrand or a refresh
  • Importance of rebranding
  • When you should do a rebrand or a refresh
  • Evaluating your brand

Free Offer:

Work with Rebecca:

Connect with Rebecca:

play

03/25/25 • 17 min

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Aesthetically Speaking - 68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

Aesthetically Speaking

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.

Key takeaways from this episode:

  • Importance of Brand Touch Points
  • Elevating Sales Touch Points
  • Overlooked Brand Touch Points
  • Surprise and Delight Strategies
  • Exit Touch Points

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Connect with Rebecca:

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.

Key takeaways from this episode:

  • Importance of Brand Touch Points
  • Elevating Sales Touch Points
  • Overlooked Brand Touch Points
  • Surprise and Delight Strategies
  • Exit Touch Points

Work with Rebecca:

Connect with Rebecca:

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03/04/25 • 33 min

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Aesthetically Speaking - 67. Visualize Your Future Brand

67. Visualize Your Future Brand

Aesthetically Speaking

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.

Key takeaways from this episode:

  • I take you through a visualization exercise
  • Exploring brand aesthetics
  • Identifying your audience
  • Integrating your identity
  • Bridging the gap

Work with Rebecca:

Connect with Rebecca:

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.

Key takeaways from this episode:

  • I take you through a visualization exercise
  • Exploring brand aesthetics
  • Identifying your audience
  • Integrating your identity
  • Bridging the gap

Work with Rebecca:

Connect with Rebecca:

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02/18/25 • 23 min

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Aesthetically Speaking - 66. Q is for Quirky: Why Weird Works in Branding

66. Q is for Quirky: Why Weird Works in Branding

Aesthetically Speaking

What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence.

Key takeaways from this episode:

  • Defining Quirky in Branding
  • Examples of Quirky Brands
  • Pros and Cons of Quirkiness
  • Cultivating Your Brand's Quirkiness

Episode Mentioned:

Work with Rebecca:

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What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence.

Key takeaways from this episode:

  • Defining Quirky in Branding
  • Examples of Quirky Brands
  • Pros and Cons of Quirkiness
  • Cultivating Your Brand's Quirkiness

Episode Mentioned:

Work with Rebecca:

Connect with Rebecca:

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02/04/25 • 23 min

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Aesthetically Speaking - 46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth

46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth

Aesthetically Speaking

We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures all of them and their unique qualities as an individual and also as your mom into one visual representation. So we’re actually really excited about what came out of this brand, and excited to talk about it.

In this episode Rebecca & Abby share:

  • Who our mom is as a mom, a homemaker, childhood educator and so much more
  • Understanding our mom’s personality and values when creating her brand
  • The importance of selecting the right name for the brand
  • The selection process of the tagline and its significance
  • Deliberation on the font style for the main brand and taglines
  • Strategy for crafting a brand that aligns with our mom’s transitional life phase
  • The significance of the Pinterest mood board and design inspirations

Visit the show notes for this episode to see the brand:

Work with Rebecca:

Connect with Rebecca:

We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures all of them and their unique qualities as an individual and also as your mom into one visual representation. So we’re actually really excited about what came out of this brand, and excited to talk about it.

In this episode Rebecca & Abby share:

  • Who our mom is as a mom, a homemaker, childhood educator and so much more
  • Understanding our mom’s personality and values when creating her brand
  • The importance of selecting the right name for the brand
  • The selection process of the tagline and its significance
  • Deliberation on the font style for the main brand and taglines
  • Strategy for crafting a brand that aligns with our mom’s transitional life phase
  • The significance of the Pinterest mood board and design inspirations

Visit the show notes for this episode to see the brand:

Work with Rebecca:

Connect with Rebecca:

play

03/19/24 • 40 min

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Aesthetically Speaking - 65. Never Get In Your Head About What to Post Again

65. Never Get In Your Head About What to Post Again

Aesthetically Speaking

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.

I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience.

Key takeaways from this episode:

  • Overcoming Content Creation Anxiety
  • Establishing Your Brand Vision
  • Direct Selling in Content Marketing
  • Building a Brand Through Content
  • Creating Content that Inspires
  • Signature Series for Brand Values

Work with Rebecca:

Connect with Rebecca:

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.

I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience.

Key takeaways from this episode:

  • Overcoming Content Creation Anxiety
  • Establishing Your Brand Vision
  • Direct Selling in Content Marketing
  • Building a Brand Through Content
  • Creating Content that Inspires
  • Signature Series for Brand Values

Work with Rebecca:

Connect with Rebecca:

play

01/21/25 • 27 min

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Aesthetically Speaking - 64. 4 Life-changing Branding Lessons from 2024

64. 4 Life-changing Branding Lessons from 2024

Aesthetically Speaking

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.

Key takeaways from this episode:

  • Where is Abby?
  • Business Lessons for 2024
  • Strategy is Key
  • Branding is Marketing Support

Work with Rebecca:

Connect with Rebecca:

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.

Key takeaways from this episode:

  • Where is Abby?
  • Business Lessons for 2024
  • Strategy is Key
  • Branding is Marketing Support

Work with Rebecca:

Connect with Rebecca:

play

01/07/25 • 26 min

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Aesthetically Speaking - 63. Behind the Scenes of a Client Consultation and My $15k Package

63. Behind the Scenes of a Client Consultation and My $15k Package

Aesthetically Speaking

Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding ... it’s an experience and a transformation that will really make a difference in you and your business!

Key takeaways from this episode:

  • Understanding What's Working
  • Defining Your Brand's Future
  • Personal Growth and Business
  • Elevating Your Self-Perception
  • The Branding Process
  • The Design Phase

Work with Rebecca:

Connect with Rebecca:

Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding ... it’s an experience and a transformation that will really make a difference in you and your business!

Key takeaways from this episode:

  • Understanding What's Working
  • Defining Your Brand's Future
  • Personal Growth and Business
  • Elevating Your Self-Perception
  • The Branding Process
  • The Design Phase

Work with Rebecca:

Connect with Rebecca:

play

12/17/24 • 22 min

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Aesthetically Speaking - 62. The 7 Must-Haves for a Luxury Brand

62. The 7 Must-Haves for a Luxury Brand

Aesthetically Speaking

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

Key takeaways from this episode:

  • Defining Luxury in Branding
  • Seven Elements of Luxury Experience
  • The Significance of Brand Values
  • The Impact of Pricing

Work with Rebecca:

Connect with Rebecca:

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.

Key takeaways from this episode:

  • Defining Luxury in Branding
  • Seven Elements of Luxury Experience
  • The Significance of Brand Values
  • The Impact of Pricing

Work with Rebecca:

Connect with Rebecca:

play

12/03/24 • 34 min

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Aesthetically Speaking - 47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest

47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest

Aesthetically Speaking

In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.

In this episode we share:

  • The Impact of Branding on Kaelynn's Businesses
  • Transition from newbie to elite coaching
  • The struggle of women in business and the belief that success leads to a good life
  • Importance of aesthetics in Kaelynn's business and daily interaction with her brand

Visit the show notes for this episode:

Connect with Kaelynn:

Work with Rebecca:

Connect with Rebecca:

In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.

In this episode we share:

  • The Impact of Branding on Kaelynn's Businesses
  • Transition from newbie to elite coaching
  • The struggle of women in business and the belief that success leads to a good life
  • Importance of aesthetics in Kaelynn's business and daily interaction with her brand

Visit the show notes for this episode:

Connect with Kaelynn:

Work with Rebecca:

Connect with Rebecca:

play

03/26/24 • 35 min

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FAQ

How many episodes does Aesthetically Speaking have?

Aesthetically Speaking currently has 70 episodes available.

What topics does Aesthetically Speaking cover?

The podcast is about Marketing, Design, Podcasts, Arts and Business.

What is the most popular episode on Aesthetically Speaking?

The episode title '68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints' is the most popular.

What is the average episode length on Aesthetically Speaking?

The average episode length on Aesthetically Speaking is 37 minutes.

How often are episodes of Aesthetically Speaking released?

Episodes of Aesthetically Speaking are typically released every 7 days.

When was the first episode of Aesthetically Speaking?

The first episode of Aesthetically Speaking was released on Apr 14, 2023.

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