65. Never Get In Your Head About What to Post Again

01/21/25 • 27 min

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.

I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience.

Key takeaways from this episode:

Overcoming Content Creation Anxiety
Establishing Your Brand Vision
Direct Selling in Content Marketing
Building a Brand Through Content
Creating Content that Inspires
Signature Series for Brand Values

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time.

Key takeaways from this episode:

Overcoming Content Creation Anxiety
Establishing Your Brand Vision
Direct Selling in Content Marketing
Building a Brand Through Content
Creating Content that Inspires
Signature Series for Brand Values

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Previous Episode

64. 4 Life-changing Branding Lessons from 2024

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.

Key takeaways from this episode:

Where is Abby?
Business Lessons for 2024
Strategy is Key
Branding is Marketing Support

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Next Episode

66. Q is for Quirky: Why Weird Works in Branding

What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence.