Aesthetically Speaking

This week we are on the letter “G” in the alphabet which is for government branding. Before you skip this episode, let us justify why we think this is going to be relevant and interesting because we're thinking not just of the government, but public use, standardization, all of the things that go into something being for “everybody.”

In this episode we discuss everything from real-life examples, such as confusing signage for a youth mentorship program and a well-executed branding for an old junkyard. To the challenges of designing presentations for the legal field, where complex information needs to be made accessible while maintaining credibility, the power of symbols, colors, and standardized design systems, as well as the importance of aligning brand messaging with the values and audience of a particular brand.

Overall, this episode showcases the fascinating intersection of design, strategy, and communication in government initiatives, public figures, and transportation signs, illustrating how visuals can shape our understanding and engagement with the world around us.

In this episode Rebecca & Abby share:

• Design choices playing a crucial role in government initiatives, public figures, and transportation signs
• Design choices (good and bad), including symbol selection and typography
• The value of standardization and sticking to your brand values
• Standardization in signage, such as using consistent colors and symbols

Visit the show notes for this episode:

• Ep. 15 | G is for Government - The Strategy and Design behind Govt Initiatives, Public Figures, and Transportation Signs

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform.

In this episode we share:

• Courtney's motivation stemming from personal experiences with her daughter
• The initial lack of cohesive branding and professional website design
• The importance of having a clear marketing strategy to accompany business promotion
• Insights into taking strategic risks and investing in business growth

Visit the show notes for this episode:

• Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett

Connect with Courtney:

• Instagram - @courtneyburnettadvocate
• Website - courtneyburnett.com

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography.

Sara's personal journey inspired a remarkable transformation, taking her from a recreational therapist to the forefront of a movement that is reshaping the conversation around pornography. Her experience, backed by business sense and a strategic rebrand, has culminated in the creation of the Center For Overcoming Pornography.

With a focus on research-based, sex-positive approaches, Sara is fighting the stigma and shame tied to porn use. From one-on-one coaching to launching her podcast and a seven-figure program, her work has reached new heights.

In our chat today, we'll uncover the behind-the-scenes of Sara's brand evolution and the pivotal role authenticity and professional support have played in spreading her transformative message.

In this episode we share:

• Sara's personal journey and transition into coaching
• Shift towards creating a movement
• Importance of professional branding and outsourcing
• Challenges of social media for deep content

Visit the show notes for this episode:

• Ep. 51 | Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer

Connect with Sara:

• Instagram - @sarabrewercoaching
• Website - www.centerforovercomingpornography.com
• Podcast - Overcome Pornography for Good
• FREE Masterclass

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sense of self carry a brand forward.

Listen in as Amber talks about the evolution of her branding, the significance behind her favorite design elements, and the importance of consistency as her business expands.

In this episode we share:

• Amber’s decision to hire Rebecca for rebranding to align with business growth
• Contrast between Amber's experience with Rebecca and previous designers
• The balance between concern for perception and authenticity
• Amber's initial apprehension about investing in a brand that may not resonate long-term
• The internal coaching experience and alignment with Amber's future self through branding

Visit the show notes for this episode:

• Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith

Connect with Amber:

• Instagram - @itsambersmith
• Website - itsambersmith.com
• The Conscious Coach Academy
• The Matrix (join the waitlist)
• The Conscious Coach Podcast

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode, Rebecca explores the personal and professional transformation of life coach, Kolette Hall, through her rebranding process. Kolette's coaching career began after her husband's passing, and her brand needed to adapt to what she envisioned her business to be. She reflects on her career transition from confronting grief to specializing in time management coaching, encapsulated by her mantra 'manage your mind, reclaim your time.' During this episode you will hear Rebecca suggest a new concept for Kolette which aligns with her talent for impactful sessions that alter deep-seated beliefs in her clients.

In this episode we share:

• The significance of Kolette’s rebranding process (and using a color she never would have imagined)
• Never shy away from rebranding because it can significantly impact both personal growth and business development.
• Growing into your brand rather than your brand growing with you
• Kolette asks Rebecca what she would like to see her doing differently!!

Visit the show notes for this episode:

• Ep. 49 | Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall

Connect with Kolette:

• Instagram - @kolettehall
• Website - kolettehall.com
• Book - Messy Victories

Work with Rebecca:

• Brand + Website Design
• Personal Brand Mastery
• Brand in a Day
• Creative Partnership | Done-for-you Strategy + Design
• Client Case Studies

Connect with Rebecca:

• Follow on Instagram @rebeccapetersonstudio
• Website - rebeccapetersonstudio.com
• Aesthetically Speaking IG - @aestheticallyspeakingpodcast