44. What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

03/05/24 • 20 min

In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a sophisticated, luxurious brand that also embodies joy and ease. Rebecca breaks down the elements that make a brand a true luxury, emphasizing that it's not just about the aesthetic or the price tag. She discusses the importance of quality, experience, and the five qualities of a luxury brand experience. Along the way, she sheds light on common mistakes made by businesses and also touches on the concepts of high ticket and high value branding. Rebecca's insights into intentional branding and the kind of brand you want to have will leave you inspired and motivated to bring your business's vision to life.

In this episode Rebecca shares:

Elements of Luxury Branding
Mistakes in Building Luxury Brands
High Ticket Businesses
High Value Businesses
Challenges in conveying value without appearing cheap
Linking premium branding with experience and status

Visit the show notes for this episode:

Ep. 44 | What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode Rebecca shares:

Elements of Luxury Branding
Mistakes in Building Luxury Brands
High Ticket Businesses
High Value Businesses
Challenges in conveying value without appearing cheap
Linking premium branding with experience and status

Visit the show notes for this episode:

Ep. 44 | What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Previous Episode

43. The Value and ROI of Strategic Branding for Coaches

In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence on a business's success, shedding light on the tangible benefits of a well-crafted brand. Rebecca offers insights into when to invest in one's brand and the transformative power it holds. With compelling data and compelling examples, she makes a strong case for the long-term value of branding beyond just monetary returns. Tune in for a thought-provoking and insightful discussion on the immeasurable ROI of a strong brand.

In this episode Rebecca shares:

The value of ROI of branding
What branding will do for your business
How you will know if your brand is working
When you should take the leap to build a professional brand

Visit the show notes for this episode:

Ep. 43 | The Value and ROI of Strategic Branding for Coaches

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Next Episode

45. How to Stand Out Online Through AUTHENTIC Disruptive Branding

In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an extension of personal development. She encourages brands to focus on identity, align their messaging and design, and communicate their essence clearly to connect with ideal clients. Throughout the episode, she provides examples of individuals and businesses who have successfully implemented disruptive strategies, and highlights brands who have leveraged their unique voices and designs to stand out meaningfully and authentically.