47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest
03/26/24 • 35 min
In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.
In this episode we share:
- The Impact of Branding on Kaelynn's Businesses
- Transition from newbie to elite coaching
- The struggle of women in business and the belief that success leads to a good life
- Importance of aesthetics in Kaelynn's business and daily interaction with her brand
Visit the show notes for this episode:
Connect with Kaelynn:
- Instagram - @kaelynn.priest
- Website - kaelynnpriest.com
- Podcast - The Wholehearted Business Podcast
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.
In this episode we share:
- The Impact of Branding on Kaelynn's Businesses
- Transition from newbie to elite coaching
- The struggle of women in business and the belief that success leads to a good life
- Importance of aesthetics in Kaelynn's business and daily interaction with her brand
Visit the show notes for this episode:
Connect with Kaelynn:
- Instagram - @kaelynn.priest
- Website - kaelynnpriest.com
- Podcast - The Wholehearted Business Podcast
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
Previous Episode
46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth
We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures all of them and their unique qualities as an individual and also as your mom into one visual representation. So we’re actually really excited about what came out of this brand, and excited to talk about it.
In this episode Rebecca & Abby share:
- Who our mom is as a mom, a homemaker, childhood educator and so much more
- Understanding our mom’s personality and values when creating her brand
- The importance of selecting the right name for the brand
- The selection process of the tagline and its significance
- Deliberation on the font style for the main brand and taglines
- Strategy for crafting a brand that aligns with our mom’s transitional life phase
- The significance of the Pinterest mood board and design inspirations
Visit the show notes for this episode to see the brand:
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
Next Episode
48. Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates
In this episode of Aesthetically Speaking, we dive into the world of branding and business transformation with Melanie Oates, an expert in automation and systems strategy. Melanie shares her journey of rebranding her tech consulting firm with the help of Rebecca, discussing the impact of investing in her business and the process of honing in on a niche market. Melanie's insights into the importance of branding and her favorite aspects of her new brand shed light on the intricate process of creating a beautiful, sophisticated, and authoritative brand. Join us as Melanie gives valuable tips on business automation and shares her vision for Melden Tech, and how her transformative journey with Rebecca changed the trajectory of her business.
In this episode we share:
- Rebranding and shifting target market
- Investment in branding and business growth
- Melanie expresses her overall satisfaction with the entire brand, highlighting her love for the logo and its visual appeal
- The complexity of branding, combining elements of art and science
- Tools and automation advice for coaches and consultants
Visit the show notes for this episode:
Connect with Melanie:
- Website - meldentech.com
Work with Rebecca:
- Brand + Website Design
- Personal Brand Mastery
- Brand in a Day
- Creative Partnership | Done-for-you Strategy + Design
- Client Case Studies
Connect with Rebecca:
- Follow on Instagram @rebeccapetersonstudio
- Website - rebeccapetersonstudio.com
- Aesthetically Speaking IG - @aestheticallyspeakingpodcast
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