46. Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth

03/19/24 • 40 min

We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures all of them and their unique qualities as an individual and also as your mom into one visual representation. So we’re actually really excited about what came out of this brand, and excited to talk about it.

In this episode Rebecca & Abby share:

Who our mom is as a mom, a homemaker, childhood educator and so much more
Understanding our mom’s personality and values when creating her brand
The importance of selecting the right name for the brand
The selection process of the tagline and its significance
Deliberation on the font style for the main brand and taglines
Strategy for crafting a brand that aligns with our mom’s transitional life phase
The significance of the Pinterest mood board and design inspirations

Visit the show notes for this episode to see the brand:

Ep. 46 | Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode Rebecca & Abby share:

Who our mom is as a mom, a homemaker, childhood educator and so much more
Understanding our mom’s personality and values when creating her brand
The importance of selecting the right name for the brand
The selection process of the tagline and its significance
Deliberation on the font style for the main brand and taglines
Strategy for crafting a brand that aligns with our mom’s transitional life phase
The significance of the Pinterest mood board and design inspirations

Visit the show notes for this episode to see the brand:

Ep. 46 | Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Previous Episode

45. How to Stand Out Online Through AUTHENTIC Disruptive Branding

In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an extension of personal development. She encourages brands to focus on identity, align their messaging and design, and communicate their essence clearly to connect with ideal clients. Throughout the episode, she provides examples of individuals and businesses who have successfully implemented disruptive strategies, and highlights brands who have leveraged their unique voices and designs to stand out meaningfully and authentically.

In this episode Rebecca shares:

Authenticity versus traditional disruptive methods
The interrelation between brand and personal growth
Rethinking the notion of being obnoxiously disruptive
Brands with notable disruptive branding strategies
Defining disruptive branding and its various forms

Visit the show notes for this episode:

Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding

Episodes Mentioned:

Ep. 43 | The Value and ROI of Strategic Branding for Coaches

Brands Mentioned:

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com
Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Next Episode

47. Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest

In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.

In this episode we share:

The Impact of Branding on Kaelynn's Businesses
Transition from newbie to elite coaching
The struggle of women in business and the belief that success leads to a good life
Importance of aesthetics in Kaelynn's business and daily interaction with her brand