68. Surprise, Delight & Sell: The Secret Power of Brand Touchpoints

03/04/25 • 33 min

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.

Key takeaways from this episode:

Importance of Brand Touch Points
Elevating Sales Touch Points
Overlooked Brand Touch Points
Surprise and Delight Strategies
Exit Touch Points

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Key takeaways from this episode:

Importance of Brand Touch Points
Elevating Sales Touch Points
Overlooked Brand Touch Points
Surprise and Delight Strategies
Exit Touch Points

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Previous Episode

67. Visualize Your Future Brand

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.

Key takeaways from this episode:

I take you through a visualization exercise
Exploring brand aesthetics
Identifying your audience
Integrating your identity
Bridging the gap

Work with Rebecca:

Connect with Rebecca:

Follow on Instagram @rebeccapetersonstudio
Website - rebeccapetersonstudio.com

Next Episode

69. R is for Rebrand - When and How to Rebrand Your Business

How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need.