FiredUp! - The Startup Marketing Podcast
Firebrand
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
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Top 10 FiredUp! - The Startup Marketing Podcast Episodes
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The First 90 Days as a CMO with Chris Heggem
FiredUp! - The Startup Marketing Podcast
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rather than strategic one. On episode 10 of the FiredUp! podcast, marketing leader and advisor, Chris Heggem sheds light on the first 90 days as a CMO.
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Chris Heggem shares the importance of establishing yourself as a data-driven, goal-focused leader in the first 90 days and what every new CMO should be focusing on from the very start.
Chris Heggem is a marketing leader and advisor specializing in B2B tech. He helps companies with unique products and services establish their identity to communicate more clearly with customers, differentiate from the competition, gain market share, and drive revenue. Over the last 15 years, Chris has worked with and advised over 50 Silicon Valley startups to solve their marketing challenges including Noname Security, Avi Networks (acquired by VMware), Yubico, Sofi, and PagerDuty.
Chris, Morgan, and Nicole discuss:
- The one metric marketing should be measured by.
- Where the focus should be before you even join the company and in the first 30, 60, and 90 days.
- Balancing the foundational work with quick wins in a time when balance is hard to find.
- Getting inside the mind of your buyer to accurately position your messaging.
- Framing expectations and success for the board in the first 90 days.
- Structuring a marketing team with limited resources.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH CHRIS HEGGEM:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
The first 90 days are arguably the most important for a new CMO as it sets the tone for the type of leader they’re going to become. Often new marketing leaders are met with a laundry list of tactical ideas that if the focus is on checking off the boxes instead of gaining awareness and driving revenue, the role will quickly turn into a tactical rather than strategic one. On episode 10 of the FiredUp! podcast, marketing leader and advisor, Chris Heggem sheds light on the first 90 days as a CMO.
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Chris Heggem shares the importance of establishing yourself as a data-driven, goal-focused leader in the first 90 days and what every new CMO should be focusing on from the very start.
Chris Heggem is a marketing leader and advisor specializing in B2B tech. He helps companies with unique products and services establish their identity to communicate more clearly with customers, differentiate from the competition, gain market share, and drive revenue. Over the last 15 years, Chris has worked with and advised over 50 Silicon Valley startups to solve their marketing challenges including Noname Security, Avi Networks (acquired by VMware), Yubico, Sofi, and PagerDuty.
Chris, Morgan, and Nicole discuss:
- The one metric marketing should be measured by.
- Where the focus should be before you even join the company and in the first 30, 60, and 90 days.
- Balancing the foundational work with quick wins in a time when balance is hard to find.
- Getting inside the mind of your buyer to accurately position your messaging.
- Framing expectations and success for the board in the first 90 days.
- Structuring a marketing team with limited resources.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH CHRIS HEGGEM:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
11/16/23 • 51 min
What Makes a Good Media Pitch
FiredUp! - The Startup Marketing Podcast
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field.
Morgan, Chris, and Ian discuss:
- Relevance to the reporter’s expertise and interest is a crucial element.
- Pitch your news in a timely manner before it becomes outdated.
- Keep your pitch concise and straight to the point as much as possible.
- Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
- Provide a unique perspective or angle that the reporter can’t get elsewhere.
Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field.
Morgan, Chris, and Ian discuss:
- Relevance to the reporter’s expertise and interest is a crucial element.
- Pitch your news in a timely manner before it becomes outdated.
- Keep your pitch concise and straight to the point as much as possible.
- Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
- Provide a unique perspective or angle that the reporter can’t get elsewhere.
Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
02/27/25 • 33 min
250 Startup Marketers Share Their Plans
FiredUp! - The Startup Marketing Podcast
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business.
Morgan, Nicole, Ian, and Chris discuss:
- Late-stage startups feel more confident than early-stage startups in their ability to grow, maintain, and reward their teams.
- Over 50% of companies are confident about increasing their budgets in 2024.
- The top goals for startup marketers are improving overall marketing efficiency and reducing customer acquisition
- Data-driven decisions are a focus, but confidence lags in optimization.
- Economic uncertainty remains the biggest challenge for early-stage startups.
- Buyer behavior is beginning to stabilize with the same amount of touchpoints needed, yet turnover remains a challenge.
- Nearly half of the companies surveyed are optimistic about conditions improving in Q4 and beyond.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business.
Morgan, Nicole, Ian, and Chris discuss:
- Late-stage startups feel more confident than early-stage startups in their ability to grow, maintain, and reward their teams.
- Over 50% of companies are confident about increasing their budgets in 2024.
- The top goals for startup marketers are improving overall marketing efficiency and reducing customer acquisition
- Data-driven decisions are a focus, but confidence lags in optimization.
- Economic uncertainty remains the biggest challenge for early-stage startups.
- Buyer behavior is beginning to stabilize with the same amount of touchpoints needed, yet turnover remains a challenge.
- Nearly half of the companies surveyed are optimistic about conditions improving in Q4 and beyond.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
06/27/24 • 42 min
An Intro to DSPs with Richard Lowden
FiredUp! - The Startup Marketing Podcast
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! podcast gives an intro to DSPs.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI.
Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector.
Richard and Morgan discuss:
- Transparency and portability are essential for the advertiser to fully understand campaign performance and make informed decisions.
- Attribution can be complex and marketers need to work with DSPs that understand it enough to take a customized approach.
- The pending demise of third-party cookies presents challenges but is ultimately not as impactful as it's made out to be.
- Dark funnel impact will likely increase with the rise of chatbots, but sophisticated marketers can still connect audience behaviors to brand awareness efforts.
- AI presents potential benefits for programmatic advertising in content creation and audience targeting.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH RICHARD LOWDEN:
Email: richard@rtbiq.com
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE:
The No Asshole Rule by Robert I. Sutton PhD
Why I Wrote The No Asshole Rule [Article]
5 Powerful Mindset Shifts to Stop Worrying About What Other People Th
In today’s crowded and complex digital landscape, marketers often struggle to effectively target their advertising efforts. Many are unaware of the powerful tools and platforms that can transform their results by automating ad placement across multiple channels. Seasoned marketing expert Richard Lowden joins us on the podcast to discuss how understanding Demand Side Platforms (DSPs) can completely revolutionize your brand’s digital advertising strategy. This week, episode 35 of the FiredUp! podcast gives an intro to DSPs.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Richard Lowden shares how DSPs automate the buying and placement of ads, ensuring startups are efficiently reaching their target audience, optimizing their budget, and getting a better ROI.
Richard Lowden is the Founder and CEO at RTBiQ, a tech company that has created a fast and flexible real-time bidding system for leading marketers. Richard brings to RTBiQ over 15 years of experience driving exceptional performance and record-breaking revenue in world-leading media and advertising organizations, including The Weather Company, Weather Underground, and Winstar Interactive. As a founder of the MMA Programmatic Committee, Richard continues to demonstrate his leadership in this rapidly developing sector.
Richard and Morgan discuss:
- Transparency and portability are essential for the advertiser to fully understand campaign performance and make informed decisions.
- Attribution can be complex and marketers need to work with DSPs that understand it enough to take a customized approach.
- The pending demise of third-party cookies presents challenges but is ultimately not as impactful as it's made out to be.
- Dark funnel impact will likely increase with the rise of chatbots, but sophisticated marketers can still connect audience behaviors to brand awareness efforts.
- AI presents potential benefits for programmatic advertising in content creation and audience targeting.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH RICHARD LOWDEN:
Email: richard@rtbiq.com
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE:
The No Asshole Rule by Robert I. Sutton PhD
Why I Wrote The No Asshole Rule [Article]
5 Powerful Mindset Shifts to Stop Worrying About What Other People Th
05/09/24 • 52 min
How to Make Direct Mail Work in 2025 with Kris Rudeegraap
FiredUp! - The Startup Marketing Podcast
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year.
Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Kris, Morgan, and Nicole discuss:
- How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.
- Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow.
- How to track your ROI with direct mail by integrating it into your CRM.
- Common mistakes startups make when incorporating direct mail into their strategy.
As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers.
CONNECT WITH KRIS RUDEEGRAAP:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year.
Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Kris, Morgan, and Nicole discuss:
- How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.
- Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow.
- How to track your ROI with direct mail by integrating it into your CRM.
- Common mistakes startups make when incorporating direct mail into their strategy.
As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers.
CONNECT WITH KRIS RUDEEGRAAP:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
01/30/25 • 34 min
Startup Marketer Outlook
FiredUp! - The Startup Marketing Podcast
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level on hitting targets, and the challenges being faced in the wake of new technology. Today on the podcast we’re bringing you a sneak peek of some interesting highlights we have found thus far. This week, episode 40 of the FiredUp! podcast is about the startup marketer outlook.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Fire Brand team dives into some interesting findings from their upcoming Startup Marketer Outlook report and what this means for startup marketers going forward.
Morgan and Nicole discuss:
- Startup marketers are on track to meeting their 2024 growth targets with 59% of tech startup marketers reported being ahead of their targets.
- AI continues to change how we optimize our content for SEO, especially now with the launch of Google’s AI Overviews and Google Gemini in Gmail.
- Account-based PR (ABPR) is an efficient and targeted approach to PR efforts, aligning with account-based marketing (ABM).
- Customer references and case studies are valuable but may require some upfront effort to obtain them.
- Sales and marketing must be aligned to ensure you’re bringing in high-quality leads.
Stay tuned for the Startup Marketers Outlook report that comes out later this month!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
As startup marketers, we can see the challenges and opportunities we are facing. But are these unique to us or are other startups experiencing something similar? To get to the bottom of this, we at Firebrand have been busy surveying 250 startup marketers and compiling a report that covers how we as a collective see the market, the confidence level on hitting targets, and the challenges being faced in the wake of new technology. Today on the podcast we’re bringing you a sneak peek of some interesting highlights we have found thus far. This week, episode 40 of the FiredUp! podcast is about the startup marketer outlook.
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Fire Brand team dives into some interesting findings from their upcoming Startup Marketer Outlook report and what this means for startup marketers going forward.
Morgan and Nicole discuss:
- Startup marketers are on track to meeting their 2024 growth targets with 59% of tech startup marketers reported being ahead of their targets.
- AI continues to change how we optimize our content for SEO, especially now with the launch of Google’s AI Overviews and Google Gemini in Gmail.
- Account-based PR (ABPR) is an efficient and targeted approach to PR efforts, aligning with account-based marketing (ABM).
- Customer references and case studies are valuable but may require some upfront effort to obtain them.
- Sales and marketing must be aligned to ensure you’re bringing in high-quality leads.
Stay tuned for the Startup Marketers Outlook report that comes out later this month!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
06/13/24 • 42 min
How to Take Your Startup to the Next Level with Michelle Denogean
FiredUp! - The Startup Marketing Podcast
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much more! This week, episode 47 of the FiredUp! podcast is about how to take your startup to the next level!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Michelle Denogean shares the value in building a balanced team that fills the gaps in the skills and expertise needed to grow and actionable steps you can take right now to make the pivots necessary to scale your startup.
Michelle Denogean is a highly sought-after business strategist, helping startups achieve scalable success. More than just a mentor, Michelle speaks from experience, having held several operating roles as Chief Marketing Officer for some of the most successful B2C and B2B brands in the Travel, Automotive, and Real Estate industries. Her passion for asking provocative questions outside the box makes her the perfect catalyst for taking your startup to the next level.
Michelle and Nicole discuss:
- A balanced team with different capabilities complementing one another is the key to growing an organization.
- Pivoting is not a sign of failure but an opportunity for growth.
- Building brand awareness and reputation early on is essential for long-term success.
- As a leader embracing change, both personally and professionally is important.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH MICHELLE DENOGEAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
Scaling a startup is no easy feat; what works to get a business off the ground often doesn’t translate into driving sustainable growth. Michelle Denogean, a seasoned professional with over 20 years of experience in the startup world joins us on the podcast today to discuss strategies for scaling your startup, building a balanced team and so much more! This week, episode 47 of the FiredUp! podcast is about how to take your startup to the next level!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Michelle Denogean shares the value in building a balanced team that fills the gaps in the skills and expertise needed to grow and actionable steps you can take right now to make the pivots necessary to scale your startup.
Michelle Denogean is a highly sought-after business strategist, helping startups achieve scalable success. More than just a mentor, Michelle speaks from experience, having held several operating roles as Chief Marketing Officer for some of the most successful B2C and B2B brands in the Travel, Automotive, and Real Estate industries. Her passion for asking provocative questions outside the box makes her the perfect catalyst for taking your startup to the next level.
Michelle and Nicole discuss:
- A balanced team with different capabilities complementing one another is the key to growing an organization.
- Pivoting is not a sign of failure but an opportunity for growth.
- Building brand awareness and reputation early on is essential for long-term success.
- As a leader embracing change, both personally and professionally is important.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH MICHELLE DENOGEAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
08/01/24 • 34 min
Startup Marketing Predictions for 2025
FiredUp! - The Startup Marketing Podcast
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025.
The 2024 predictions we review in this episode include:
- X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024.
- Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses.
- Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult.
- B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.
The 2025 predictions we unveil in this episode include:
- Overdemand and burnout will cause the churn of startup marketer staff to increase.
- SEO will adapt and thrive despite the rise of AI search tools.
- Although ABM will face backlash, it’s not dying; it’s evolving.
- Podcast advertising will increase with programmatic ads becoming more common.
- AI-generated content will continue flooding the market, leading to concerns about quality.
- Perplexity will lose the race against bigger, more established search engines.
What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
On the Blog: Startup Marketing Predictions for 2025
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025.
The 2024 predictions we review in this episode include:
- X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024.
- Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses.
- Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult.
- B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.
The 2025 predictions we unveil in this episode include:
- Overdemand and burnout will cause the churn of startup marketer staff to increase.
- SEO will adapt and thrive despite the rise of AI search tools.
- Although ABM will face backlash, it’s not dying; it’s evolving.
- Podcast advertising will increase with programmatic ads becoming more common.
- AI-generated content will continue flooding the market, leading to concerns about quality.
- Perplexity will lose the race against bigger, more established search engines.
What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
On the Blog: Startup Marketing Predictions for 2025
01/02/25 • 42 min
Structuring your Marketing Team with Thomas Been
FiredUp! - The Startup Marketing Podcast
Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campaigns that project the energy and ambition of a startup and the maturity of an established brand. Today, Thomas Been, CMO at Domino Data Lab provides valuable advice for early-stage marketers on building an adaptable organization that keeps up with the times. This week, episode 06 of the FiredUp! podcast is about structuring your marketing team!
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Thomas Been shares the vital pillars of your marketing team and actionable steps you can take right now to structure your marketing team early on and allow it to grow alongside your business growth.
Thomas is a seasoned marketing executive with global experience building and managing marketing teams that establish brand awareness/market leadership and contribute to revenue. He has held technical and sales roles, though marketing has taught him the importance of alignment across functions. For Thomas, marketing affords him the opportunity to learn and leverage two primary interests: the transformative power of technology, as well as customer experience and interactions. He is a US resident with a French passport and a global perspective that drives his work to impact organizations, build effective marketing teams, and continue learning.
Thomas, Morgan, and Chris discuss:
- Structuring a marketing team to “do more with less” in a late stage private company.
- The evolution of marketing roles as the economic landscape develops over time.
- Where marketing starts and ends (or perhaps, never ends).
- Leveraging customer stories in all areas of your marketing strategy.
- Knowing when it is time to hire someone to manage communications full-time.
- Where AI has an impact on marketing and where it still falls short.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH THOMAS BEEN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Building and managing a marketing team for a late-stage private company is a high wire act. It takes a skilled marketer to conceive and manage campaigns that project the energy and ambition of a startup and the maturity of an established brand. Today, Thomas Been, CMO at Domino Data Lab provides valuable advice for early-stage marketers on building an adaptable organization that keeps up with the times. This week, episode 06 of the FiredUp! podcast is about structuring your marketing team!
Download A Startup’s Guide to Attribution. Learn how to track the performance of each of your marketing channels and see how they influence lead conversion.
In this episode of the FiredUp! podcast, Thomas Been shares the vital pillars of your marketing team and actionable steps you can take right now to structure your marketing team early on and allow it to grow alongside your business growth.
Thomas is a seasoned marketing executive with global experience building and managing marketing teams that establish brand awareness/market leadership and contribute to revenue. He has held technical and sales roles, though marketing has taught him the importance of alignment across functions. For Thomas, marketing affords him the opportunity to learn and leverage two primary interests: the transformative power of technology, as well as customer experience and interactions. He is a US resident with a French passport and a global perspective that drives his work to impact organizations, build effective marketing teams, and continue learning.
Thomas, Morgan, and Chris discuss:
- Structuring a marketing team to “do more with less” in a late stage private company.
- The evolution of marketing roles as the economic landscape develops over time.
- Where marketing starts and ends (or perhaps, never ends).
- Leveraging customer stories in all areas of your marketing strategy.
- Knowing when it is time to hire someone to manage communications full-time.
- Where AI has an impact on marketing and where it still falls short.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH THOMAS BEEN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
10/19/23 • 45 min
What Does it Take to be a Thought Leader?
FiredUp! - The Startup Marketing Podcast
Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think more of a brand if they had a thought leader and would be willing to pay more for their proposition. But what does becoming a trusted, authoritative voice in your industry take? The Firebrand team is here to break that down today, unpacking what it means to be a thought leader, the risks and rewards associated with becoming one, the role of companies vs. individual thought leaders, and the importance of time and collaboration in developing a distinct point of view. This week, episode 79 of the FiredUp! podcast is about what it takes to be a thought leader!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team dives into the nuanced world of thought leadership, why it matters for business, and shares their tips on becoming a truly impactful thought leader.
Morgan, Chris, and Ian discuss:
- Thought leadership is not just about content; it’s about making an argument that sets an authoritative voice.
- Companies can become thought leaders themselves by fostering individual thought leaders from within.
- Four essential ingredients that go into impactful thought leadership.
- The potential impact of a long-term thought leadership strategy.
Thought leadership isn't a quick win—it's a strategic, long-term approach to building brand authority. Start by identifying your unique perspective, invest time developing your insights, and commit to consistently sharing valuable, forward-thinking content that advances your industry's conversation.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Many brands and people want to be known as a thought leader, and for good reason! A survey by Edelman has revealed that 70% of prospects would think more of a brand if they had a thought leader and would be willing to pay more for their proposition. But what does becoming a trusted, authoritative voice in your industry take? The Firebrand team is here to break that down today, unpacking what it means to be a thought leader, the risks and rewards associated with becoming one, the role of companies vs. individual thought leaders, and the importance of time and collaboration in developing a distinct point of view. This week, episode 79 of the FiredUp! podcast is about what it takes to be a thought leader!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team dives into the nuanced world of thought leadership, why it matters for business, and shares their tips on becoming a truly impactful thought leader.
Morgan, Chris, and Ian discuss:
- Thought leadership is not just about content; it’s about making an argument that sets an authoritative voice.
- Companies can become thought leaders themselves by fostering individual thought leaders from within.
- Four essential ingredients that go into impactful thought leadership.
- The potential impact of a long-term thought leadership strategy.
Thought leadership isn't a quick win—it's a strategic, long-term approach to building brand authority. Start by identifying your unique perspective, invest time developing your insights, and commit to consistently sharing valuable, forward-thinking content that advances your industry's conversation.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
03/13/25 • 29 min
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FAQ
How many episodes does FiredUp! - The Startup Marketing Podcast have?
FiredUp! - The Startup Marketing Podcast currently has 86 episodes available.
What topics does FiredUp! - The Startup Marketing Podcast cover?
The podcast is about Brand, Seo, Marketing, Content Marketing, Public Relations, Startup, Podcasts, Digital Marketing and Business.
What is the most popular episode on FiredUp! - The Startup Marketing Podcast?
The episode title 'Navigating Out-of-Home Advertising with Rick Robinson' is the most popular.
What is the average episode length on FiredUp! - The Startup Marketing Podcast?
The average episode length on FiredUp! - The Startup Marketing Podcast is 43 minutes.
How often are episodes of FiredUp! - The Startup Marketing Podcast released?
Episodes of FiredUp! - The Startup Marketing Podcast are typically released every 7 days.
When was the first episode of FiredUp! - The Startup Marketing Podcast?
The first episode of FiredUp! - The Startup Marketing Podcast was released on Sep 14, 2023.
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