How to Make Direct Mail Work in 2025 with Kris Rudeegraap
01/30/25 • 34 min
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year.
Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Kris, Morgan, and Nicole discuss:
- How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.
- Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow.
- How to track your ROI with direct mail by integrating it into your CRM.
- Common mistakes startups make when incorporating direct mail into their strategy.
As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers.
CONNECT WITH KRIS RUDEEGRAAP:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Everyone who has been in the industry for some time is familiar with or has experience with direct mail, or rather, the falling off of this marketing strategy. Kris Rudeegraap is here today as he unpacks the resurgence of direct mail and, more specifically, how startups can integrate direct mail into their marketing campaigns. This week, episode 73 of the FiredUp! podcast is about how to make direct mail work in 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Kris Rudeegraap shares how the “old school” tactic of direct mail and gifting can complement digital marketing tactics and actionable advice you can take to enhance your startup marketing strategies this year.
Kris Rudeegraap is the Co-Founder and co-CEO of Sendoso, the leading Direct Mail and Gifting Platform. Kris has more than two decades of Go-To-Market expertise as an individual seller, sales leader, and CEO. Kris started Sendoso in 2016 out of a problem he faced firsthand. Sendoso is backed by $100M+ in venture funding and has seen $250M+ spent on the platform with a global footprint across NAMER, EMEA, and APAC. Kris is passionate about growth hacking, experimental marketing, and AI in GTM. Kris is a California native and currently resides in the San Francisco Bay Area.
Kris, Morgan, and Nicole discuss:
- How Sendoso’s platform makes it easier than ever for marketers to execute direct mail and gifting campaigns.
- Direct mail has a variety of use cases, including sales, customer success, marketing, and acting as a part of ABM flow.
- How to track your ROI with direct mail by integrating it into your CRM.
- Common mistakes startups make when incorporating direct mail into their strategy.
As digital channels become increasingly crowded and competitive, finding new ways to stand out and engage your audience is crucial. Direct mail and gifting offer a refreshing, tactile approach that can help you cut through the noise and build stronger connections with your prospects and customers.
CONNECT WITH KRIS RUDEEGRAAP:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Previous Episode
Competing in an Established Category with Hollie Wegman
In this era of innovation, it is rare for startups, particularly tech startups, to enter into a green field market of opportunities. More often than not, they are up against established industry giants with proven success records. Hollie Wegman, the COO of Attio, a CRM startup, sits down with the Firebrand team to discuss Attio’s unique approach to breaking into the highly competitive CRM space, providing valuable insights for other startups looking to disrupt established markets, offering their unique spin on the product or service. This week, episode 72 of the FiredUp! podcast is about competing in an established category!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Hollie Wegman shares the challenges and opportunities of entering the established CRM market and actionable advice you can apply to your startup’s target market research, product development, marketing strategies, and so much more!
Hollie Wegman is the COO of Attio, a next-generation CRM. With over 15 years of experience working alongside founders to build brands, her background in both startups and Fortune 500 companies provides a unique perspective on scaling startups into iconic businesses.
Hollie, Morgan, and Chris discuss:
- Despite CRM being an established market, Attio recognizes that there is room for growth and aims to redefine the category, focusing heavily on user experience.
- Building a strong technical foundation early on allows for the seamless addition of new features in the future.
- Attio’s marketing strategy focuses heavily on community engagement, user feedback, and iterating on the best of what’s already been done.
- With AI being a core part of Attio’s operations, they embrace the technology, using it as a force multiplier in marketing, product development, and beyond.
- Continuous innovation, building a strong brand, and fostering customer advocacy are non-negotiables when competing against larger companies.
If you take anything from this episode, let it be this: just because you’re entering into a mature market doesn’t mean you have to play small. There is always room to carve out your unique space.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH HOLLIE WEGMAN:
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
Links Mentioned:
Next Episode
Things ChatGPT Has Ruined
With over 250 million weekly users, the rise of ChatGPT has sent shockwaves through the content creation world, leaving many marketers and writers grappling with how to leverage it both practically and ethically. The Firebrand team joins together in this podcast episode as they discuss the impact of ChatGPT on writing and content creation, exploring both the advantages and drawbacks of using AI in writing. This week, episode 74 of the FiredUp! podcast is about the things ChatGPT has ruined!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team dives into the idea that efficiency demands are driving the increase of AI in marketing, causing concerns for authenticity and trustworthiness. They also share their advice on finding a balance between leveraging AI tools and preserving the human touch in content creation.
Morgan, Ian, and Nicole discuss:
- Words and phrases that are tell-tale signs that the content was AI-generated.
- Ways to use ChatGPT in a way that isn’t outright asking it to write something for you.
- Although overused by ChatGPT, the em-dash remains a valuable tool in writing, especially with digital content.
- Concerns about using AI-generated content for press releases, media commentary, and social media interactions.
- Positive use cases for ChatGPT include research, ideation, and tightening long-form copy.
As AI tools continue to evolve, it’s crucial for content creators to strike a balance between leveraging the benefits of ChatGPT and maintaining the authenticity and human touch that readers crave.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
LINKS MENTIONED:
Ep 71: Grammar Wars: When to Break the Rules
https://www.buzzsprout.com/2240397/episodes/16436035 (full link for YT)
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/firedup-the-startup-marketing-podcast-278167/how-to-make-direct-mail-work-in-2025-with-kris-rudeegraap-83199565"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to how to make direct mail work in 2025 with kris rudeegraap on goodpods" style="width: 225px" /> </a>
Copy