What Makes a Good Media Pitch

02/27/25 • 33 min

FiredUp! - The Startup Marketing Podcast

On average, reporters receive between 50-200 pitches daily, with only 8% leading to written articles. So, how do you make sure yours stands out? The Firebrand team joins together to unpack just this. Morgan, Chris, and Ian share their insights into what makes a pitch stand out and how to increase your chances of securing media coverage! This week, episode 77 of the FiredUp! podcast is about what makes a good media pitch!

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In this episode of the FiredUp! podcast, the Firebrand team delves into the intricacies of crafting effective media pitches and actionable steps you can take right now to stand out in a crowded field.

Morgan, Chris, and Ian discuss:

Relevance to the reporter’s expertise and interest is a crucial element.
Pitch your news in a timely manner before it becomes outdated.
Keep your pitch concise and straight to the point as much as possible.
Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
Provide a unique perspective or angle that the reporter can’t get elsewhere.

Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Morgan, Chris, and Ian discuss:

Relevance to the reporter’s expertise and interest is a crucial element.
Pitch your news in a timely manner before it becomes outdated.
Keep your pitch concise and straight to the point as much as possible.
Leverage elements like conflict, celebrity, impact, proximity, and timeliness to make your pitch compelling.
Provide a unique perspective or angle that the reporter can’t get elsewhere.

Mastering the art of the media pitch takes practice, but by focusing on a few key elements, you can increase your chances of securing the media coverage your brand deserves.

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Youtube

X (Formerly Twitter)

Work with Firebrand

Send us a text

Previous Episode

You're Fired - Why Clients and Agencies Break Up

Breakups are never easy, even in the business world. When the relationship between a client and their agency comes to an end, it can be an emotional and complex process, with challenges to both sides. The Firebrand team comes together today as they pull back the curtain on the common reasons why these partnerships dissolve and share their insights on how to navigate this delicate situation with grace and professionalism. This week, episode 76 of the FiredUp! podcast is about why clients and agencies break up!

In this episode of the FiredUp! podcast, the Firebrand team shares common reasons why agencies and their clients might break up, whether suddenly or slowly ramping up to the inevitable. They also dive into the impact of these broken relationships on teams and share advice on how to leave the door open for future opportunities.

Morgan, Chris, and Ian discuss:

Common reasons clients might terminate a relationship with their agency, either suddenly or degrading over time.
Clients are not the only ones terminating relationships; agencies may fire a client for creating a negative work environment, making unreasonable demands, and more.
How to handle the termination process with professionalism and respect, leaving opportunities for a working relationship in the future.

Remember, the marketing industry is a small world, and how you handle these transitions can have a lasting impact on your reputation and future opportunities.

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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Next Episode

Bringing a Product Mindset to Marketing with Clinton Bonner

Standing out when it comes to your marketing isn’t just about having a great message– it’s about delivering that message with precision, consistency, and innovation. Enter the product mindset: a game-changing approach that takes your marketing from being hit-or-miss to a strategic, repeatable system. Clinton Bonner joins us today to break down how startups and marketing teams can leverage design, technology, and creative thinking to build marketing experiences that not only capture attention but build lasting trust with their audience. This week, episode 78 of the FiredUp! podcast is about bringing a product mindset to marketing!

In this episode of the FiredUp! podcast, Clinton Bonner shares why you should ditch traditional marketing playbooks and actionable advice to treat your marketing like a product that can be refined, scaled, and optimized for maximum impact.

Clinton Bonner is the Founder of Only Human, a design UX and digital experience consultancy. Only Human helps SMBs and mid-size companies shine like the world's top brands. Focused on user experience, design, and digital journeys, our clients out-punch their weight class because every digital interaction is seamless, beautiful, and useful. Clinton is also a rabid Seattle Seahawks fan and when I'm not caretaking for his clients or family, he is publishing YouTube content for the Sea Hawkers Podcast.

Clinton, Morgan, and Nicole discuss:

What it means to take on a product mindset (and alternatively, what it doesn’t mean).
The critical roles needed to create effective marketing strategies.
Establishing a consistent brand identity that is cohesive, recognizable, and stands out.
Understanding user needs as a foundational starting point to this approach.
Implementing efficiency and iteration practices into your marketing strategy.

Take Action: Start by bringing a designer into your marketing process and create a simple design system that captures your brand's unique identity. Remember, even startups can create world-class marketing experiences with the right approach and mindset.

CONNECT WITH CLINTON BONNER:

[email protected]

LINKS MENTIONED IN THIS EPISODE:

The Invention of Air by Steven Johnson

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

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X (Formerly Twitter)

Work with Firebrand

Send us a text