Startup Marketing Predictions for 2025
01/02/25 • 42 min
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025.
The 2024 predictions we review in this episode include:
- X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024.
- Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses.
- Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult.
- B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.
The 2025 predictions we unveil in this episode include:
- Overdemand and burnout will cause the churn of startup marketer staff to increase.
- SEO will adapt and thrive despite the rise of AI search tools.
- Although ABM will face backlash, it’s not dying; it’s evolving.
- Podcast advertising will increase with programmatic ads becoming more common.
- AI-generated content will continue flooding the market, leading to concerns about quality.
- Perplexity will lose the race against bigger, more established search engines.
What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
On the Blog: Startup Marketing Predictions for 2025
As we usher in a new year, our team wanted to continue the tradition of reviewing our industry trend predictions from the previous year, seeing where we were spot on and where we might have missed the mark, and making our predictions for the upcoming year. This week, episode 69 of the FiredUp! podcast is about our startup marketing predictions for 2025!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Morgan, Nicole, Ian, and Chris score their 2024 industry predictions, seeing what came to fruition and what predictions fell flat. The team also dives into their predictions for what they can expect to happen as we enter 2025.
The 2024 predictions we review in this episode include:
- X (Twitter) will continue its decline, and the current CEO will be out by the end of Q1 of 2024.
- Programmatic advertising will get much harder due to increasing privacy measures cloaking IP addresses.
- Content will become more visual and interactive as the need to capture consumer attention is becoming increasingly difficult.
- B2B brands targeting Gen Z will start showing up where they are– primarily on platforms like TikTok.
The 2025 predictions we unveil in this episode include:
- Overdemand and burnout will cause the churn of startup marketer staff to increase.
- SEO will adapt and thrive despite the rise of AI search tools.
- Although ABM will face backlash, it’s not dying; it’s evolving.
- Podcast advertising will increase with programmatic ads becoming more common.
- AI-generated content will continue flooding the market, leading to concerns about quality.
- Perplexity will lose the race against bigger, more established search engines.
What are your industry predictions for 2025? Do you agree or disagree with our predictions? Send us a message and let us know what you think!
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
On the Blog: Startup Marketing Predictions for 2025
Previous Episode
The Biggest News of 2024
2024 had a lot in store when it came to the news stories that shaped our industry. The Firebrand team dives into the re-election of Donald Trump, the impending effects of the Federal Reserve interest rate cuts, what this year’s advancements in AI can tell us about what’s to come, and so much more! This week, episode 68 of the FiredUp! podcast is about the biggest news of 2024!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, the Firebrand team reflects on the biggest news stories from 2024, highlighting the interplay between political developments, economic factors, and technological advancements that shape the future of startups.
Morgan, Chris, Ian, and Nicole discuss:
- With Trump’s re-election, we can expect to see implications on tech policies and Silicon Valley’s priorities rising to the top.
- Interest rate cuts correlate with increased venture capital flow; startups are becoming more optimistic.
- OpenAI’s advancements indicate a new era in AI capabilities, but we still have a long way to go.
- The Omicron IPG merger signals the beginning of more companies following suit to become more agile.
- The potential TikTok ban will cause brands to reconsider their social media strategy.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED:
Ep 67: Startup Strategies for 2025: Navigating Social Shifts, AI, and PR Measurement
Next Episode
Why PR Measurement is Broken
Compared to bigger, more established brands, startups face unique challenges when it comes to measuring the impact of their PR efforts. So much so that we would argue that PR measurement is broken for startups. Morgan McLintic and Ian Lipner come together as they discuss the complexities and challenges of PR measurement, the common problems that arise, and how to face them head-on. This week, episode 70 of the FiredUp! podcast is about why PR measurement is broken!
Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.
In this episode of the FiredUp! podcast, Morgan and Ian uncover why traditional PR measurement methods often fall short for startups and share practical strategies that startups can use to track the success of their campaigns.
Morgan and Ian discuss:
- PR measurement is particularly challenging due to the difficulty of directly attributing media coverage to business outcomes.
- Sentiment analysis tools often misinterpret tone and messaging, requiring time-consuming manual review.
- The five metric areas every startup should be focusing on and how to be selective and realistic in measuring them.
- Long-term success strategies for benchmarking performance, tracking trends, and setting measurable milestones for PR efforts.
By implementing a strategic and streamlined PR measurement process, startups can unlock the true value of their efforts and make more informed decisions to drive business growth.
Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!
CONNECT WITH FIREBRAND:
Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.
X (Formerly Twitter)
LINKS MENTIONED IN THIS EPISODE:
Ep 12: How to Measure PR with Richard Bagnall
A Startup’s Guide to PR Measurement
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/firedup-the-startup-marketing-podcast-278167/startup-marketing-predictions-for-2025-81034383"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to startup marketing predictions for 2025 on goodpods" style="width: 225px" /> </a>
Copy