250 Startup Marketers Share Their Plans

06/27/24 • 42 min

FiredUp! - The Startup Marketing Podcast

At Firebrand, we aim to keep our finger on the pulse of everything happening in the marketing sphere, sharing it with our audience. So, while most startup marketers are finding themselves in the trenches of their business, trying to figure out what’s working, what’s not, and the best practices to keep moving forward, we decided to get involved and find out. We surveyed 250 startup marketers on exactly this, compiling our findings in the Startup Marketer Outlook report that is out now! This week, on episode 42 of the FiredUp! podcast, 250 startups share their plans!

Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.

In this episode of the FiredUp! podcast, the Firebrand team dives into the key findings, opportunities, challenges, and future outlooks from surveying 250 startup marketers from around the country and at different points in their business.

Morgan, Nicole, Ian, and Chris discuss:

Late-stage startups feel more confident than early-stage startups in their ability to grow, maintain, and reward their teams.
Over 50% of companies are confident about increasing their budgets in 2024.
The top goals for startup marketers are improving overall marketing efficiency and reducing customer acquisition
Data-driven decisions are a focus, but confidence lags in optimization.
Economic uncertainty remains the biggest challenge for early-stage startups.
Buyer behavior is beginning to stabilize with the same amount of touchpoints needed, yet turnover remains a challenge.
Nearly half of the companies surveyed are optimistic about conditions improving in Q4 and beyond.

Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

The Startup Marketer Outlook Report

Send us a text

Morgan, Nicole, Ian, and Chris discuss:

Late-stage startups feel more confident than early-stage startups in their ability to grow, maintain, and reward their teams.
Over 50% of companies are confident about increasing their budgets in 2024.
The top goals for startup marketers are improving overall marketing efficiency and reducing customer acquisition
Data-driven decisions are a focus, but confidence lags in optimization.
Economic uncertainty remains the biggest challenge for early-stage startups.
Buyer behavior is beginning to stabilize with the same amount of touchpoints needed, yet turnover remains a challenge.
Nearly half of the companies surveyed are optimistic about conditions improving in Q4 and beyond.

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

X (Formerly Twitter)

Work with Firebrand

LINKS MENTIONED:

The Startup Marketer Outlook Report

Send us a text

Previous Episode

How to Manage an Agency

Regardless of the agency you’re working with, the professional relationship you set will build the foundation for what you get out of the partnership. Here at Firebrand, we have worked with a range of clients from great to somewhat challenging, and have picked up on some best practices and things to avoid along the way. That’s why today on the podcast, our team sits down to share their insider tips for maximizing your partnerships through effective agency management. This week, episode 41 of the FiredUp! podcast is about how to manage an agency!

In this episode of the FiredUp! podcast, the Firebrand team breaks down the 7 fundamental elements that go into a successful agency-client relationship and actionable steps you can take right now to foster the type of collaboration that allows you to get the most out of the agency.

Ian, Morgan, and Nicole discuss:

Choose an agency that aligns with your business needs, budget, and culture.
Set realistic, mutually agreed upon goals that consider available resources.
Thoroughly brief the agency on your company and its core objectives.
Foster ongoing and open communication channels with regular feedback check-ins.
Identify root causes for issues, focusing on being transparent and finding solutions.
Execute plans and implement ideas to achieve results.
Take the time to understand the agency’s business and support its continued growth.

CONNECT WITH FIREBRAND:

Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.

Facebook

X (Formerly Twitter)

Work with Firebrand

Send us a text

Next Episode

Burning Questions About PR [Part 2]

In our work, we run into common questions about PR best practices, industry trends, and strategies for startups. As a result, we started a series where our team gets together on the podcast to answer some of the questions we get asked. This week Chris and Morgan answer some of your questions on getting press to attend your events in a post-pandemic world, the best newswire to use, setting a budget for PR programs, and more! On episode 43 of the FiredUp! podcast we’re answering more of your burning PR questions!

If you haven’t already listened to the first episode we did on burning PR questions, you can listen to that here.

The questions Morgan and Chris answer are: