The Marketing Week Podcast
Marketing Week
Marketing Week is one of the UK’s most respected business titles and a trusted and authoritative voice on the marketing industry. Listen to our award-winning editorial team discuss key topics with leading industry voices. From exploring what's next in career development and leadership, to the future of B2B, Marketing Week takes listeners behind the scenes of the world's most effective marketing.
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Top 10 The Marketing Week Podcast Episodes
Goodpods has curated a list of the 10 best The Marketing Week Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Marketing Week Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Marketing Week Podcast episode by adding your comments to the episode page.
Marketing Week Meets: Seth Godin
The Marketing Week Podcast
11/13/18 • 31 min
Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses:Why his advice for young marketers is “Do marketing”.The limitations of 'big data' and why it will only ever lead to incremental gains.What marketers can learn from The Grateful Dead about targeting and segmentation.The battle between good and evil that will define the future of marketing.How marketing helped end the cold war.Why more focus should be on the customer’s purpose and not the company’s.
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Marketing Week Meets: Mark Ritson
The Marketing Week Podcast
10/22/18 • 32 min
Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs- Why long-term brand building should be the job of agencies- The coming Apocalypse in marketing caused by a lack of formal training among marketers- His “despair” over the lack of appetite of British marketing professors for practical experience- Having no major professional regrets and why he applies the 40/40/20 rule to making money
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Marketing and Machines: Creativity
The Marketing Week Podcast
07/17/20 • 37 min
Episode 3: The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future. Hosted by Creative Review editor Eliza Williams, with guests Marcus du Sautoy, Oxford professor and author of The Creativity Code, and Facebook planning director Ian Edwards. Sponsored by Facebook.
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Marketing Week Explores: 2020 Career and Salary Survey special
The Marketing Week Podcast
01/16/20 • 17 min
In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance.They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly about inclusion, the responsibility of being a role model and what can be done to welcome more young people from diverse backgrounds into marketing.
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Marketing That Matters - The inside story of the Army's award-winning recruitment campaign
The Marketing Week Podcast
10/09/19 • 34 min
We continue our new podcast series by looking into the British Army's controversial recruitment campaign, 'This is Belonging'. Launched in 2017, the campaign, which showed the camaraderie of army life, had a simple objective – widen the recruitment pool by moving the message away from guns and tanks to images of more human experiences.Even if it drew scepticism from the media for its emotional tone, it was an instant success, propelling applications to record levels and winning a number of awards, notably gold at the IPA effectiveness awards in 2018. It was followed in 2018 and 2019 with campaigns aimed at attracting recruits from all walks of life – people of all faiths, 'snowflakes' and 'selfie addicts', to quote the latest advertising copy.To tell the story, Marketing Week editor Russell Parsons is joined by Nick Terry, chief marketing officer at Recruiting Group, part of Capita and the firm responsible for British Army recruitment; Rhonwen Lally, senior planner at Karmarama; and Rob Fullerton Batten, associate director in planning at Mediacom.
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Marketing Week Explores: How to improve marketing's reputation and the future of publishing
The Marketing Week Podcast
09/20/19 • 24 min
In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world.
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Marketing Week Explores: The Career and Salary Survey 2019
The Marketing Week Podcast
01/11/19 • 21 min
How does company size impact on career development? Do you need a marketing degree to break into the industry? Are businesses catching up to the demand for flexible working and which sectors offer marketers the highest wage packets?The 2019 Marketing Week Career and Salary Survey gets under the skin of these issues as the UK's biggest analysis of the state of marketing as a career destination.In the latest edition of the Marketing Week Explores podcast, editor Russell Parsons, features editor Lucy Tesseras and senior writer Charlotte Rogers wrap up the key takeaways from the survey and explore what it reveals about the marketing industry in 2019.........The 2019 Marketing Week Career and Salary Survey analysed the responses of 4,415 marketers from 24 different industries including agencies and consultancies, the automotive sector, entertainment, FMCG, financial, telecoms, sport and travel. The seniority of the respondents ranged from graduates and marketing assistants to senior managers, board directors and partners. This is a nationwide sample of UK marketers, including digital specialists. In all cases relating to pay marketers were asked to give their basic wage, excluding bonuses and benefits.
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Marketing Week Explores: The best campaigns of the year and 2020 trends
The Marketing Week Podcast
12/11/19 • 18 min
In this edition of Marketing Week Explores, acting features editor Charlotte Rogers, features writer Matt Barker and news editor Sarah Vizard join host Molly Fleming to discuss their favourite campaigns of the year and what made them such a success.Plus, the team take a look at what they will be expecting from 2020 including more grass-roots sport's advertising and how next year will be the year we see real change for social media.Join Sarah, Charlotte, Matt and Molly for this and more on the latest edition of Marketing Week Explores.
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Marketing Week Explores: Working abroad
The Marketing Week Podcast
10/18/19 • 22 min
In this edition of Marketing Week Explores, which is hosted by reporter Molly Fleming, senior writer Charlotte Rogers explores the benefits and pitfalls of working abroad. Including a deep-dive into the drastically different market of Japan. Senior reporter Ellen Hammett then joins the discussion, as the team explores the legacy of Tesco CEO Dave Lewis and what the future holds for the supermarket without its celebrated leader.
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Marketing That Matters: How 'This Girl Can' broke the mould for behaviour change campaigns
The Marketing Week Podcast
11/06/19 • 31 min
Sport England's 'This Girl Can' campaign, which celebrated the reality of exercise for most women – all cellulite, sweat and jiggling flesh - was an instant success, both in getting women more active and reducing the fear of judgement that had stopped many exercising.According to the IPA, the estimated return on marketing investment was £35 for every £1 spent, based on incremental sports and health benefits generated.However, its conception and development were challenging, with the objectives of long-term behaviour and attitude change requiring sign-off of a much larger budget for Sport England, at a time when the Government had put the breaks on public marcoms spending.To tell the story, Marketing Week editor Russell Parsons talks to Tanya Joseph, Sport England’s former director of business partnerships and one of the key architects of the campaign.
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FAQ
How many episodes does The Marketing Week Podcast have?
The Marketing Week Podcast currently has 141 episodes available.
What topics does The Marketing Week Podcast cover?
The podcast is about Marketing, Advertising, Podcasts and Business.
What is the most popular episode on The Marketing Week Podcast?
The episode title 'Marketing Week Meets: Seth Godin' is the most popular.
What is the average episode length on The Marketing Week Podcast?
The average episode length on The Marketing Week Podcast is 31 minutes.
How often are episodes of The Marketing Week Podcast released?
Episodes of The Marketing Week Podcast are typically released every 15 days, 21 hours.
When was the first episode of The Marketing Week Podcast?
The first episode of The Marketing Week Podcast was released on Jan 16, 2017.
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