Marketing Week Explores: How to improve marketing's reputation and the future of publishing

09/20/19 • 24 min

In this edition of Marketing Week Explores, reporter Molly Fleming is joined by editor Russell Parsons and senior writer Charlotte Rogers to discuss the rise and fall of marketing's reputation in organisations.We look at the issues hitting confidence in marketing and how marketers can increase their impact and influence.The team then explores the media models that have the scope to save publishing. Sparked by the fact Marie Claire is becoming digital-only, we look at what the brand, and other publications, need to do to succeed in today's digital world.

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Previous Episode

Marketing Week Explores: The customer insight gap and gender stereotypes

The Marketing Week Explores podcast has a brand new format. This month we look at why brands are failing to get the most from customer insight and discuss whether the ASA's gender rules have gone too far.

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Next Episode

Marketing That Matters: The real story behind Direct Line's transformative 'Fixer' campaign

In the first of a new series of podcasts on definitive and effective marketing campaigns of the past decade, Marketing Week editor Russell Parsons digs into story behind Direct Line's 'Fixer' campaign.The long-running activity, which features actor Harvey Keitel playing his Winston Wolfe character from Pulp Fiction, cemented the brand's positioning as the fixer of the customer's problems. It has enabled Direct Line to secure profitable growth by going direct to consumers in a market dominated by price comparison sites.Listen as Direct Line Group's managing director of marketing and digital, Mark Evans, and Saatchi & Saatchi London's chief strategy officer, Richard Huntington, tell the story behind the idea, the challenges they overcame, the decision-making process and the campaign's impact on the market.

Hosted on Acast. See acast.com/privacy for more information.