Marketing Week Meets: Seth Godin

11/13/18 • 31 min

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Seth Godin has the eyes and ears of marketers throughout the world. He is the writer of the world’s most read marketing blog, and has written several best-selling books on marketing, business and personal development. He is also an entrepreneur and a marketer of significant note, taking his place in the Marketing Hall of Fame, an induction no doubt helped by a stint as Yahoo VP of direct marketing in the 90s. In a wide-ranging interview Godin discusses:Why his advice for young marketers is “Do marketing”.The limitations of 'big data' and why it will only ever lead to incremental gains.What marketers can learn from The Grateful Dead about targeting and segmentation.The battle between good and evil that will define the future of marketing.How marketing helped end the cold war.Why more focus should be on the customer’s purpose and not the company’s.

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Marketing Week Meets: Mark Ritson

Mark Ritson is a columnist, consultant, professor and one of the most authoritative voices on marketing in the world. A proponent of marketing fundamentals and rejecter of consensus thinking, Mark has worked with some of the biggest brands in the world and through his teaching at some of the world’s top business schools and more recently the Marketing Week Mini MBA, he has helped thousands progress in their career.In this episode of Marketing Week Meets, recorded at The Festival of Marketing, Mark answers the audience’s questions and tackles:- Why CMOs need to talk about “making money first” and brand and customer satisfaction second if they want the respect of CFOs- Why long-term brand building should be the job of agencies- The coming Apocalypse in marketing caused by a lack of formal training among marketers- His “despair” over the lack of appetite of British marketing professors for practical experience- Having no major professional regrets and why he applies the 40/40/20 rule to making money

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