Marketing Week Explores: 2020 Career and Salary Survey special

01/16/20 • 17 min

In this edition of Marketing Week Explores, hosted by reporter Molly Fleming, Marketing Week editor Russell Parsons and acting features editor Charlotte Rogers reflect on the lack of diversity in marketing exposed by the 2020 Career and Salary Survey and discuss what change is needed to redress the balance.They are joined by global director of corporate reputation and brand governance at Aviva, Raj Kumar, and former Guardian News and Media marketing director, Sonia Sudhakar, who talk openly about inclusion, the responsibility of being a role model and what can be done to welcome more young people from diverse backgrounds into marketing.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

Marketing Week Meets... McDonald's UK CMO Gareth Helm

Gareth Helm is one of the UK’s most experienced and respected marketers. After ditching a career as a chemist, he started his marketing journey at Unilever before going on to hold senior positions at some of the UK’s best known brands including Innocent and Moneysupermarket. He now has one of the biggest jobs in UK marketing – CMO of McDonald’s. In this wide-ranging interview Helm discusses: •His passion for marketing, and understanding customers •Why making money from the present and not the future is a road to nowhere•The importance of continuous learning •The virtues of horizontal career moves •Why getting stakeholder engagement is key to influence and impact

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Marketing Week Meets... Aline Santos Farh

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:•What an early entrepreneurial endeavour taught her about work-life balance •How to cope with the increasing demand for specialist knowledge•Why face-to-face contact is key to customer insight •Why diversity is the “mother of creativity”

Hosted on Acast. See acast.com/privacy for more information.