The CPG Guys

The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world's largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends.
Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/
Brittain answers these questions:
1. Your career began in the United States Marine Corps where you served as a Tank Commander before reenlisting into the Infantry and ending as a Scout/Sniper with STA 2/8. You then earned a BA degree and eventually three Masters degrees. You have worked for Deloitte, Capgemini, Amazon, Dell, Michaels, and Kroger. You say leadership is what determines the ability of a company to succeed. Walk us through your beliefs about leadership.
2. Amazon and Walmart, who has the advantage and why?
3. What about Target? What should they be focused on?
4. Can’t complete this episode without talking drones. Has anyone figured this out or is it a mere fantasy?
5. Your posts on starbucks caught my eye. What is going on with the decline, and do they have a shot? No pun intended.
6. What are the latest advancements in retail technology? You have mentioned 345 Global in several of your posts; what makes them so unique?
7. What are instacart's long term prospects? Why are only 2% of all groceries purchased delivered to a home? What should a retailer do to make online grocery profitable?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
Kavita's podcast: Spotify Apple
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.

Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Walmart connect on Linkedin : https://www.linkedin.com/company/walmart-connect/
Follow Walmart connect : https://www.walmartconnect.com/
Ryan answers these questions :
1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share?
2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect?
3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign
4. How does a supplier’s access to Walmart Luminate enhance their ability to advertise through Walmart Connect?
5. What’s new in measurement techniques, reporting by Walmart connect?
6. What advice is your vendor community and advertisers giving in terms of what they want to see next?
7. Mid-October is a busy time for you and your team. You’re all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What’s top of mind going into 2024?
8. CPGGUYS fast forward question - what's next for Ryan & connect

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain - cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media.

Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/

Find Ana Laura Zain on Linkedin here: https://www.linkedin.com/in/analaurazain/

Find WRMC on Linkedin here: https://www.linkedin.com/company/women-in-retail-media-collective/

Find WRMC online here: https://wrmcollective.com/

Click here to join: https://wrmcollective.com/#join-us

Here's what we asked them :

1. Let’s start with the proverbial meet-cute story. How did you two come to know each other and what is your involvement in retail media?
2. As we look across the leadership in retail media, we notice pockets of female leaders, but generally, it is fairly isolated. What are you seeing?
3. We’re all about data here at the CPG Guys. What are some cool industry data points about women in commerce that you want to highlight to our audience?
4. So how did you decide to create a community for women in retail media and what were the goals you established?
5. What are the primary resources/benefits that the WRMC offers to its members? We understand you have established a blog on your site.
6. How do men fit into the equation when it comes to the WRMC? Is this community designed to be inclusive?
7. How are you making yourself known to the industry and what channels are you leveraging to connect with potential members?
8. What do you hope to achieve in this first year of launching the WRMC?
9. How does our audience best get involved in WRMC?

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined by Andrew Lipsman, Principal Analyst for Retail & eCommerce at Inside Intelligence, the leading research, data and insights provider that helps companies maximize revenue, optimize spend, and anticipate digital disruption today and in the years ahead.

Follow Andrew Lipsman on LinkedIn at: https://www.linkedin.com/in/andrew-lipsman-10b2162/
Follow Insider Intelligence on LinkedIn at: https://www.linkedin.com/company/insider-intelligence/
Follow Insider Intelligence online at: https://www.insiderintelligence.com/
Learn more about the “In-Store Retail Media 2023” report here: https://www.insiderintelligence.com/content/in-store-retail-media-2023
Andrew answers the following questions:
1) Retail Media is an rapidly expanding channel. In-store media is the least developed segment within this channel. What prompted you to publish this report? Is in-store media starting to emerge as a viable option for brands and retailers?
2) What are the primary sources of the research comprising this report? How do you go about determining the research you will need to produce meaningful insights?
3) What is the opportunity that your report has identified for retail media in physical stores to deliver mass reach?
4) What are the key findings of your report related to the digitization of the store to deliver high-quality, meaningful branding?
5) Please dimensionalize the audience size of in-store audiences at major retailers compared to their digital audiences?
6) What did your research tell you about what catches the attention of in-store shoppers, making them want to learn more about the products?
7) What does in-store media offer to brands seeking reach beyond Amazon?
8) What’s coming in the “third wave” of retail media that you think our audience should pay attention to?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nexupisnow.org/cpgguys
RetailWit Website: http://retailwit.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers:

• Albertsons
• Instacart
• Loblaw
• Walmart
• Target
• Home Depot
• BJ's Wholesale Club
• Go Puff
• Amazon Pharmacy

The also give thanks to the audience for support and feedback that drives the direction of the podcast.
To leave feedback, please visit http://ratethispodcast.com/cpgguys

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.