Retail Media Evolution with Walmart Connect’s Ryan Mayward

10/25/23 • 44 min

The CPGGUYS are joined in this episode by .......Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API partners.

Follow Ryan Mayward on LinkedIn : https://www.linkedin.com/in/ryan-mayward-b67458/
Follow Walmart connect on Linkedin : https://www.linkedin.com/company/walmart-connect/
Follow Walmart connect : https://www.walmartconnect.com/
Ryan answers these questions :
1. Last time we had you on the podcast, you were the VP of Ad Sales at Instacart where you focused on building deep relationship with CPG brands and ad agencies. Prior to that, you had also helped build out Amazon Ads business from the ground up. Now you are about to celebrate completing your first year at Walmart Connect. What are some of the transition highlights you would like to share?
2. Ryan, we last interviewed someone from Walmart connect over 6 months ago, what's changed with connect?
3. How does Walmart connect advise brands to run successful campaigns? What metrics are you suggesting and what’s a successful campaign
4. How does a supplier’s access to Walmart Luminate enhance their ability to advertise through Walmart Connect?
5. What’s new in measurement techniques, reporting by Walmart connect?
6. What advice is your vendor community and advertisers giving in terms of what they want to see next?
7. Mid-October is a busy time for you and your team. You’re all in the midst of meeting with suppliers to plan ahead for next year. What are you hearing from marketers? What’s top of mind going into 2024?
8. CPGGUYS fast forward question - what's next for Ryan & connect

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Previous Episode

Mobile Platform Leadership in an Omnichannel World with InMobi’s Kunal Nagpal

The CPGGUYS are joined by Kunal Nagpal, who serves as Chief Business Officer at InMobi, responsible for global business strategy, product management, enterprise partnerships and client success on the sell side. InMobi Exchange is a marketplace for buying and selling advertisements across apps that work with InMobi and Meson, a true publisher-first mediation platform was launched in 2022. Under Nagpal’s leadership, InMobi Exchange became the second largest in-app exchange platform in the industry and has seen year-over-year growth of 39 percent in 2022.
Episode sponsored by inmobi
Follow Kunal Nagpal on LinkedIn at : https://www.linkedin.com/in/nagpalkunal/
Follow InMobi on LinkedIn at: https://www.linkedin.com/company/inmobi/
Follow InMobi online at: https://www.inmobi.com/
Watch Jeff Williams' LinkedIn LIVE event at: https://www.linkedin.com/events/emergingtrendsforcpgbrandswithi7085791345075777536/theater/

Kunal answers the following questions :
1. What are the main mobile market trends and emerging technologies that InMobi is closely monitoring or investing in?
2. How does InMobi differentiate itself from its competitors in the mobile advertising space? Whats your mojo? Why should brands pay attention?
3. How does InMobi approach customer acquisition and retention in such a dynamic and competitive industry?
4. How does InMobi address issues related to data privacy and security, especially in light of evolving regulations?
5. You are an app-focused company and perhaps the only one at this scale and reach to work with a diverse set of advertisers. Is this an opportunistic play executed well or is this some sort of a strategic advantage
6. Can you share insights into InMobi's approach to innovation and product development?
7. While on innovation, what is InMobi’s take on Retail Media Networks (RMN) that seem to be getting a lot of attention and interest from clients, especially large CPG players? How do those fit into your own strategy?
8. Thinking of a different take on them, do you think RMNs are a high ROI sandbox within the open programmatic ecosystem or are they a version of a walled garden that interplays well with the open ecosystem?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://NextUpisnow.org/cpgguys
RetailWit Website: http://retailwit.com
Rhea Raj’s Website: http://rhearaj.com
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

Next Episode

Generating Insights from Consumer Reviews Through AI Tools with Yogi’s Gautam Kanumuru

The CPGGUYS are joined in this episode by Gautam Kanumuru, founder & CEO of Yogi. Updated in real-time, Yogi's easy-to-use AI-powered platform enables you to always make the right decision quickly and confidently.” So we have the CPGGUYS famous power word of 2023 to discuss today AI or artificial intelligence.
This episode is sponsored by Yogi.
Follow Gautam on Linkedin here : https://www.linkedin.com/in/gautam-kanumuru-7a393161/
Follow Yogi on Linkedin here : https://www.linkedin.com/company/yogi-feedback/
Follow Yogi here : https://www.meetyogi.com/

Gautam answers the following questions :

Your own career as I mentioned has NASA, Microsoft, and rich AI skillsets. Take us through the years and how Yogi was founder in 2018.
Yogi of course is powered and anchored on AI - what does this mean for consumers and shoppers. Take us through what this means to you. Decompose why Natural Language Processing solves the problem of extracting meaningful insights at scale from user-generated content?
What are Yogi’s detailed services and how does one get started in partnership.
Here on the CPG GUYS we have believed user generated content is still a core driver of SEO. Do you agree, and if so how can Yogi influence that?
Is reviews data a strategic data asset for brands - explain why this is still not leveraged by the industry and how can Yogi help?
What is your relationship with retailers and how does a typical engagement with Yogi look like for a brand? Are there insights provided and guides to make subsequent changes?
What about competitive intelligence from reviews? If the data set is scaled and Yogi provides comprehensive data - the insights from competitive reviews has to be solid - take us through the reality of this.
Looking to the future Gautam, what’s next for Yogi - how does your platform evolve and what can brands plan to expect from you?