Giving Thanks - Holiday Retail Roundup

11/23/20 • 44 min

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers:

The also give thanks to the audience for support and feedback that drives the direction of the podcast.
To leave feedback, please visit http://ratethispodcast.com/cpgguys

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys Sri & PVSB explore the latest performance results for a number of important retailers:

The also give thanks to the audience for support and feedback that drives the direction of the podcast.
To leave feedback, please visit http://ratethispodcast.com/cpgguys

Previous Episode

Sam's Club Media with Steven H. Carroll

The CPG Guys Sri & PVSB are joined in this episode by Steven H. Carroll Associate Director - Retail Media and Advertising Product at Sam's Club.
Steven discusses all of the targeted media capabilities that Sam's Clubs offers to brands. Questions answered by him include:

WMG and Walmart in general have really stepped up in all things digital and eCommerce in 2020 from WalmartPlus to drones to click & collect penetration & even the partnership with Instacart - what is Sam’s club following through on and leveraging from WMG?
Retail media has been around for years, it wasn’t until 2020 that WMG in particular has How has brand response been? Have brands realized this is a media moment and not a trade / sales only moment?
been at CES, top-to-tops and led the way for omnichannel partnerships. Are we seeing this same leadership on Sam’s? When will we?
Are you able to share with us any metrics about Sam’s overall penetration or growth in the media landscape? Is it primarily B2B and how different is that from WMG?
Could you share the details of all the various offerings Sam’s has for brands - display ads, SEM, retargeting and any others?
With Walmart merchandising roles becoming one in many categories it appears Walmart is heading down the omnichannel way. Does this mean we can expect Sam’s to follow and what implications does that have?
How does one execute a campaign on Sam’s - is it self serve, do you get a team to work with? How are metrics reported?
A road to retail success for a brand passes through Walmart and Club through Sam’s- does Sam’s now actively reach out and meet with brands to define display on sams.com like the store? What’s the vision for this given ~ 500 + stores and 1 website are not the same reach? Can you share any metrics around reach?
How is Sam’s eCommerce business scaling and what are the hooks?
What is Sam’s role in leveraging technology advances? What can we expect?

Next Episode

Retail Analytics with Texas A&M's Dr. Venky Shankar

The CPG Guys, Sri & Peter, are joined this week by Coleman professor at Texas A&M Center for Retailing Studies - Venkatesh (Venky) Shankar to discuss retail analytics in a transformative era.
Questions that Sri & Peter pose to Dr. Shankar:

Your career has primarily anchored around marketing and the research surrounding its applicability to retail. Decompose this for our audience.
What is the latest research yielding? Is the so-called retail apocalypse here? Is this really doomsday for the store model?
Amazon is obviously taking most of the attention in retail in 2020. Why have brands been so hesitant to embrace it & how do you advise them now?
eCommerce is a balance between short term and long term based on shopper analytics & insights. How do you balance both and what is the focus for long term analytics?
Who are the type of brands or retailers you work with and what’s a typical project? Who is the beneficiary?
What is your advice for brands and retailers wishing to significantly advance their journey on digital transformation?
Walmart has been in a race in 2020 with their own transformation and now the announcement of Walmart+. What’s your outlook here? Are they on the right path?
Retail digital transformation requires capital on an already wafer thin margin ecosystem unlike brands. How do you advocate for this knowing this with a healthy respect to the P&L?
You have come from the instore world like us, how are you transforming your thinking digital focused? What’s the unlock?
What happens go forward with retail given the unusual outcomes from the pandemic? Does foot traffic ever go back to it’s Jan 2020 highs?

To learn more about Dr. Shankar, click here.
To learn more about Sri & PVSB, visit http://cpgguys.com
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