Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
Bob Gentle Personal Branding & Monetization Coach
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Top 10 Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur Episodes
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Bigger impact and better revenues with Masterminds, with Liz Scully
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
07/05/21 • 37 min
Today we’re exploring how nearly everybody can add a mastermind to their range of offerings to really boost both your impact and your revenue streams. No matter what business you’re in, you’re in the transformation business and masterminds are where people can learn and grow like nowhere else.
If you’ve heard of masterminds but never really got it, or if you’ve been thinking about joining one but don’t know what to do next then jump in and get ready to meet Mastermind expert Liz Scully as she walks you and me through everything you need to know.
About Liz Scully
Emmy award winning Liz Scully is a strategist that believes business should be ridiculously fun as well as highly effective.
She runs Mastermind groups for herself and other well known coaches. She trains coaches to run effective Masterminds. Bringing skills from over 20 years working on big Hollywood films, she helps brilliant minds achieve more together than alone.
She's Irish, nomadic and as confused as everyone else why she has an English accent.
Liz's website: www.rethinkcentral.com
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
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Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
1 Listener
Linkedin Content That Connects and Converts, with Nicole Osborne
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
02/24/25 • 50 min
Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.
Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.
🎯 Key Takeaways:
Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"
Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.
Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.
✨ Three Actions You Can Take Today:
Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.
Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.
Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.
Links:
Nicole's free content inspiration guide: wunderstars.com/content-inspiration
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
1 Listener
Embracing AI in your content creation, with Ian Anderson Gray
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
01/09/25 • 36 min
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
1 Listener
How to amplify your personal brand business with AI, with Alex Curtis & Pete Everitt
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
03/17/25 • 44 min
In this episode, I sit down with my good friends Alex Curtis and Pete Everitt to explore how we're each using AI tools in our businesses. While many people are still figuring out what to do with these powerful new tools, we share practical examples that you can implement right away.
AI isn't about replacing people but empowering good people to work more efficiently. For entrepreneurs, consultants, and service providers, these tools can dramatically improve how you serve clients and grow your business.
🔧 Key AI Applications We Discussed
Email Management: Using ChatGPT to rewrite emotional responses into professional, direct messages that get results
Content Creation & Repurposing: Leveraging tools like Claude AI, CapCut, and Descript to create and repurpose content efficiently
Client Service Enhancement: Setting up automations with Fathom for meeting recordings, transcriptions, and AI summaries to provide elevated service
Lead Generation: Creating smart workflows with Zapier that process podcast guests through AI to build targeted networks
Data Analysis: Using AI to process large datasets for SEO planning, client onboarding, and marketing decisions
💡 Actionable Takeaways
Set up an AI workflow to process your emotional communications - When you receive frustrating emails or messages, use ChatGPT or Claude to transform your initial heated response into something professional and effective. Try the "Word Jenga" technique to make your messages clear and concise.
Create a system for meeting follow-up - Use tools like Fathom to record and transcribe client meetings, then connect it with Zapier and Notion to organize your commitments and follow-ups. This dramatically improves client service and helps you stay on top of promises.
Automate your content repurposing - Instead of manually editing content for different platforms, use AI tools like CapCut or Descript to automatically extract clips from longer videos or podcasts. Turn one piece of content into many with minimal additional effort to maximize your visibility.
Remember - the goal isn't to use AI to avoid building your personal brand or being visible. The real power comes from using these tools to amplify your expertise, reach more people, and deliver better results for your clients by working smarter, not har
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
1 Listener
The Insider Recipe for Video Success, with Ben Amos
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
02/10/25 • 49 min
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.
Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.
🎯 Key Takeaways:
Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.
Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.
Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.
📚 Resources Mentioned:
Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)
Free chapter: engagevideomarketing.com/freechapter
OpusClip for video repurposing
Connect with Ben:
LinkedIn: Ben Amos
Instagram: @engage_ben
Website: engagevideomarketing.com
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How to get your product right before you market, with Al Tepper
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
01/24/25 • 41 min
In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts.
Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins.
🎯 Key Takeaways:
1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable.
2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it.
3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments.
⚡ Actionable Tips From Al:
1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device.
2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building.
3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections.
Find out more about Al.
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
03/10/25 • 46 min
In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools.
As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book can generate leads and opportunities for years to come.
What I found most valuable was Anita's approach to entrepreneurship through her own book, "Becoming the Minimalist Entrepreneur." Her philosophy of clarifying, simplifying, and focusing your business resonated deeply with my observations from hundreds of podcast interviews—true success rarely comes from complexity.
🔑 Key Takeaways:
1 - Clarify, simplify, and focus your business approach. We often complicate our businesses unnecessarily. Instead of trying to do everything, get crystal clear on what you do, who you serve, and how you serve them. When you do something twice, it's part of a process—document it and refine it.
2 - Learn to work inside your comfort zone first. Rather than constantly pushing beyond your comfort zone, perfect your processes and systems within it. Create consistency in how you deliver your services before expanding outward. This creates a solid foundation for sustainable growth.
3 - Make yourself strategically unavailable. Block time away from client calls to think, create, and recharge. Anita blocks one day each week, one week each month, and the last two months of each year—creating both mental space and increased demand for her services.
If you're considering writing a book to enhance your leadership brand, remember that nobody else has your unique stories and perspective. Your experiences and insights matter, and the right book can open doors for years to come.
About Anita
Entrepreneurship wasn’t Anita’s goals list early in her career. She wanted the professional title, the corner office with the window, the assistant right outside her door, the fat paycheck, the expense account, and all the other benefits of corporate success. She got all that, then got burned out. When an unexpected opportunity landed in her lap, she jumped at it.
Entrepreneurship called out to her loud and clear. That was more than twenty-five years ago. Since then, she has started two companies (one a partnership), written nine books, and dipped her toe back into corporate a few times before finally retiring from the 9-to-5 more than a decade ago. Anita has also hosted a radio show, an internet TV program, and a podcast. Known as The Author’s Midwife, she now enjoys guiding C-suite execs and seasoned entrepreneurs to write, publish, and leverage their books to position themselves as authorities.
As an author coach and book publishing strategist, she shares the secrets to writing and publishing a bestselling and award-worthy book through her Write Your Life Author Coaching Program.
She is the author of Becoming the Minimalist Entrepreneur: Lessons Learned From My Journey to Work Less, Earn More, and Play More. Her greatest joy as a business owner is learning from her mistakes and failures. There have been many, which means she’s learned a lot. But the growth and rewards have been instrumental in making her the leader and the minimalist entrepreneur she is today.
Anita's Website : https://writeyourlife.net/
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Breaking the Hamster Wheel : Doing Business Differently, with Oliver Banks
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
06/26/23 • 34 min
I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business.
Here are 3 takeaways from our conversation:
💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.
💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.
💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.
About Oliver Banks
Oliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
A Legacy where Dreams Come True, with Terry Weaver
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
05/13/24 • 43 min
My favourite movie of all time is Disney's supposed flop 🚀 Tomorrowland. Why? - because it's about how the collective power of positivity and creativity can change the world in very real ways. It's also sci-fi... and a lot of fun.
Most people have never seen it. This makes Bob sad.
In business this movie is never far from my thoughts. I meet a lot of people but meeting Terry Weaver reminded me powerfully of Tomorrowland. HIs business is - Dreams.
As well as being the host of one of the podcast 'Making 🐘 Elephants Fly', authored a book of the same name and he's one of the most impressive coaches I've met. In addition he hosts 'The Thing' conference which he runs twice a year and is a regular speaker around the world.
This episode is also full of Tailor Swift references. 🫰
Some key take aways.
❤️ Dream and Do: Terry emphasizes the necessity of not just dreaming big but also taking actionable steps towards realizing those dreams. This includes creating environments like mastermind events where ideas can be nurtured through collective wisdom and mutual support.
❤️ Leadership of Giving Permission: A profound aspect discussed by Terry is the concept of leadership that involves giving others permission to dream and the belief to achieve those dreams. True leadership empowers and opens up possibilities for others.
❤️ Live Intentionally: Get inspired to storyboard your life, using Terry's insights on living with intentionality and focusing on what truly matters, ensuring your personal and professional life aligns with your deepest values and aspirations.
Terry's Website : https://terryweaver.com/
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Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
How to make your email marketing magical, with Rob and Kennedy
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur
01/20/20 • 40 min
Everyone is different and we all want to feel like individuals. With email marketing that can be really hard. We have one big list and everyone gets the same emails. This week on the show my guests are Rob and Kennedy from Response Suite and we’re talking about segmenting, surveys, magic, mind-reading and hypnosis.
About Rob and Kennedy
Have you ever wondered what would happen if a hypnotist and a psychological mind reader used their skills for sales and marketing? No? Of course you haven’t. But that’s the unusual recipe for Rob and Kennedy’s success.
Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show-business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses by getting inside of customers’ heads.
Hosts of The Email Marketing Show podcast, founders of the revolutionary survey platform ResponseSuite and two of the most dynamic speakers on email marketing in the world.
Rob and Kennedy's website : https://www.emailmarketingheroes.com/
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FAQ
How many episodes does Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur have?
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur currently has 303 episodes available.
What topics does Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur?
The episode title 'Embracing AI in your content creation, with Ian Anderson Gray' is the most popular.
What is the average episode length on Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur?
The average episode length on Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur is 42 minutes.
How often are episodes of Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur released?
Episodes of Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur are typically released every 7 days.
When was the first episode of Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur?
The first episode of Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur was released on Nov 2, 2018.
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