Linkedin Content That Connects and Converts, with Nicole Osborne
02/24/25 • 50 min
1 Listener
Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.
Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.
🎯 Key Takeaways:
Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"
Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.
Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.
✨ Three Actions You Can Take Today:
Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.
Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.
Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.
Links:
Nicole's free content inspiration guide: wunderstars.com/content-inspiration
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.
Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.
🎯 Key Takeaways:
Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"
Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.
Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.
✨ Three Actions You Can Take Today:
Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.
Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.
Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.
Links:
Nicole's free content inspiration guide: wunderstars.com/content-inspiration
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Previous Episode
Holy Shift! Productivity... but not as you know it, with Grace Marshall
In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments."
If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths.
🎯 Key Takeaways:
- Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work.
- Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase.
- Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices.
🔨 Actionable Steps:
1 - Apply the "Three Shifts Model" when facing challenges:
- Recognise the shift (acknowledge what's happening)
- What is this shift? (approach with curiosity)
- Holy shift (look for the revelation or learning)
2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them.
3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses.
Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement.
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Next Episode
How to be the Signal in the Noise, with Mark Schaefer
As leaders and creators in today's digital landscape, we're all facing the same challenging question: How do we stand out when AI can create endless streams of content? In this episode, I speak with marketing legend Mark Schaefer about his groundbreaking new book "Audacious: How Humans Win in an AI Marketing World."
If you've ever felt the pressure to be visible online but worried about "adding to the noise," this conversation is essential listening. Mark reveals why being merely competent isn't enough anymore and shares a practical framework for becoming the signal that rises above the noise.
Mark brings 40+ years of marketing wisdom to this discussion, having written 11 books including the one that transformed my own business journey. We explore how personal branding serves as career insurance in an AI world and why making genuine human connections will be your ultimate competitive advantage.
🔑 Key Takeaways
Competency doesn't create conversations - In an AI world where perfect intelligence is becoming abundant and nearly free, being merely competent puts you at risk. To thrive, you must find ways to ignite uniquely human "fireworks" that create emotional connections your audience wants to talk about.
Break the "pandemic of dull" - Every industry has institutionalized boringness through fear, tradition, or perceived risk. Identify where you can thoughtfully break taboos or challenge norms "for good reason" to create content that matters. Remember: audacity doesn't have to be loud or expensive - it just has to make a difference.
Build a fear-free environment - Whether leading a team or running your own business, systematically dismantle the fear that prevents bold ideas. Start with small experiments that build credibility, then leverage those wins to create more audacious work. Today's digital tools make testing bold ideas cheaper and less risky than ever before.
I'm recommending Mark's book "Audacious" as essential reading for anyone building a personal brand or expert business. It's filled with examples from creative geniuses who've found ways to rise above the noise while staying true to their authentic selves.
Remember: "The most human company wins." In every touchpoint with your audience, look for opportunities to show your face, heart, smile, passion, and compassion.
🚀 Three Action Steps from Mark
Invest in your personal brand - Working on your personal brand is like investing in an insurance policy for your career. It's your only sustainable competitive advantage. When you're known and your competitors aren't, more doors open, more calls get returned, and more opportunities come your way.
Remember: "The most human company wins" - In every customer touchpoint, look for ways to make it more human. Show your face, heart, smile, passion, and compassion in every interaction - from text messages to complaints, from sales meetings to your website. This is especially crucial in the age of AI.
Explore "Audacious" - As Mark shared, this book provides a framework to help you transcend the noise. It collects wisdom from some of the world's greatest creative minds on how humans can thrive in an AI marketing world. The book even features an interactive QR code cover that changes each time you scan it!
Find Mark at BusinessesGrow.com where you can explore his blog, podcast, and his new book
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
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