The Insider Recipe for Video Success, with Ben Amos
02/10/25 • 49 min
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.
Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.
🎯 Key Takeaways:
Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.
Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.
Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.
📚 Resources Mentioned:
Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)
Free chapter: engagevideomarketing.com/freechapter
OpusClip for video repurposing
Connect with Ben:
LinkedIn: Ben Amos
Instagram: @engage_ben
Website: engagevideomarketing.com
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.
Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.
🎯 Key Takeaways:
Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.
Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.
Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.
📚 Resources Mentioned:
Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)
Free chapter: engagevideomarketing.com/freechapter
OpusClip for video repurposing
Connect with Ben:
LinkedIn: Ben Amos
Instagram: @engage_ben
Website: engagevideomarketing.com
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Previous Episode
The Five Levers of Business Growth with Dr Brenda Hector
If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different."
In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field.
Three key takeaways:
🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch.
👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group.
🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year.
Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement.
About Brenda
Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology.
https://brendahector.actioncoach.co.uk/
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Next Episode
Holy Shift! Productivity... but not as you know it, with Grace Marshall
In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments."
If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths.
🎯 Key Takeaways:
- Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work.
- Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase.
- Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices.
🔨 Actionable Steps:
1 - Apply the "Three Shifts Model" when facing challenges:
- Recognise the shift (acknowledge what's happening)
- What is this shift? (approach with curiosity)
- Holy shift (look for the revelation or learning)
2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them.
3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses.
Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement.
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
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