Breaking the Hamster Wheel : Doing Business Differently, with Oliver Banks
06/26/23 • 34 min
I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business.
Here are 3 takeaways from our conversation:
💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.
💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.
💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.
About Oliver Banks
Oliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
I'm excited to finally share my interview with Oliver Banks! Oliver, a retail transformation expert, shares some great insights on navigating change and transforming your business.
Here are 3 takeaways from our conversation:
💡 Personal branding is key: Your personal brand exists in the minds of your target audience, and associating with certain people can enhance it. Your brand capital is a strong marketing and referral tool, and your potential competitors will have to neutralise it in their pitches.
💡 Start before you're ready: Don't wait for the perfect plan before taking action. Launching something like a podcast or YouTube channel generally receives positive feedback, and managing expectations is key. Weak growth at the beginning is normal, and there's a process in podcast growth that people don't understand.
💡 Content is SO important: Content generation offers more room for error than other types of ventures, and it can be a mix of inbound and outbound sales tactics. Referrals are important, but content can also help maintain relationships with past clients or contacts.
About Oliver Banks
Oliver Banks is the founder of retail consultancy OB&Co, helping advise and support retail leaders to drive transformation and realise their strategies and goals. With a background in engineering and mixology, he blends a logical, systematic approach with energy and left-field thinking. His podcast, The Retail Transformation Show, consistently lists as the #1 UK retail podcast and among the top retail podcasts in the world. He hosts his own physical and virtual events and speaks to teach and inspire retailers to successfully navigate transformation. Oliver is recognised as one of the top retail influencers in the world.
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Previous Episode
Presenting with Confidence, with Andrea Paccini
Presenting, speaking or pitching are the bread and butter of successful leadership. Whether you’re pitching investors, prospects or just sharing with your own team or clients - presentation skills are often the deciding factor in your success.
What’s in your head only matters to you. Your ability to communicate that is what turns audience into fans. So how can you level up you’re presenting? I’m glad you asked and here to help me answer that and much more is Andrea Pacini - author of The Confident Presenter.
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Next Episode
Advancing through your adversity, with Scott Curley
It's easy to look at successful people and assume that life's advantages put them in the right place at the right time and they just made it. It's easy to assume that's one the the rules of success.
From time to time you meet someone like Scott Curley who reminds you that you have everything you need - right now - to build whatever business you can imagine. Whatever disadvantages you have - real or imagined - can be overcome.
Scott Curley, author of 'Absolution: The Dark Path to Light' is one of the most inspiring people I've met and I can't wait to share him with you.
About Scott
Scott Curley is the CEO of one of the largest and nationally recognized tax resolution firms and is an author, a keynote speaker, and a mentor.
He aims to help others identify their strengths and purpose through the transformational power of storytelling. He embodies how it is possible to turn life’s hardships into opportunities. He offers tips on becoming successful by leveraging life's challenges and using them as catalysts for growth and positive transformation.
www.scottallencurley.com
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
----
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Building your LeaderBrand - Personal Branding, Social Media Marketing, Sales, Leadership & Expert Business for the Modern Entrepreneur - Breaking the Hamster Wheel : Doing Business Differently, with Oliver Banks
Transcript
Speaker 2 (00:02)
Welcome to.
Speaker 1 (00:03)
Amplify.
Speaker 2 (00:04)
The personal brand entrepreneur show.
Speaker 1 (00:07)
Today on the show.
Speaker 2 (00:08)
Bob is speaking with Oliver Banks.
Speaker 1 (00:12)
The fact that so many of these digital tools now allow anyone to jump in and get started. You could open up a new e-commerce store this afternoon. You could start a podcast this afternoon. Launch a Yo
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