48: Building a Massive Following on Social Media

02/19/17 • 14 min

Today we are talking about how to build a massive following on social media. Hopefully by now, many of you are using Facebook and creating videos to build your following. Perhaps you are doing this but you are still struggling. This can be extremely frustrating! Most people get discouraged and quit at this point. However, you must remember that marketing takes time and it is hard work.

In this episode I share the formula for how I built my social media following to where it is today. This took me over six months of creating content every day. Consistent application of this formula will bring the results you are looking for.

Social Media Growth Formula:

Attention + Trust = Growth of your following

Attention has three parts:

Be authentic and abstain from watering down your true self
Be generous with your knowledge, information, and time
Be consistent each and every day

When you leverage these three items you gain attention which is followed by trust and thus your following grows. For you to gain a following you have to have the long game in mind. You must have a willingness to give and stick with it!

I hope this episode give you a ton of value. Remember not to get discouraged and follow the formula!

Be sure to register for my next live training session here: BobHeilig.com/VideoTraining

Social Media Growth Formula:

Attention + Trust = Growth of your following

Attention has three parts:

Be authentic and abstain from watering down your true self
Be generous with your knowledge, information, and time
Be consistent each and every day

I hope this episode give you a ton of value. Remember not to get discouraged and follow the formula!

Be sure to register for my next live training session here: BobHeilig.com/VideoTraining

Previous Episode

47: The Traditional Business Owner Mindset to Customer Acquisition

In this episode we discuss customer acquisition through a traditional business owner’s mindset. I want to share with you a mindset that once adopted, can help you dramatically increase your customer base. Sometimes it is easy to lose focus on customer acquisition when tapping into your own personal network. Today’s episode highlights strategies to increase your effectiveness at reaching out to this network. After realizing these strategies you will be amazed at how much easier it is to acquire customers from within.

Customers are the lifeblood of your company. Without customers there is no money and if you want your business to provide true freedom to you and your family, you need a lot of customers! If you have not made it a priority to acquire a lot of customers, that can start to reflect poorly on the rest of your team. If you can lead by example and grow your customer base then your team will follow your lead.

Two Questions to think about:

When you think about the people in your life, your family and friends, how many are using your products and services?
Of the people not currently your customers, are they already using products or services that are similar to what you offer.

For many of us, the people we know are already using the products and services that we are selling and often times these products are inferior. It is at this point that you must take the mentality of a traditional business owner. If friends and family are using similar products that are inferior is that okay to you? You should expect at the very least they give your products and services a try.

A traditional business owner will:

Draw a line in the sand. Expect their network to support their business.
Share with people why they are in business and why it is important to them.
Make a list of every person that has done a favor for them and ask them to return the favor and try their product or service.
Ask their network to TRY their product or service, COMPARE it to the current version they use, and listen to their FEEDBACK.

Now not everyone is going to like the product or service and that is okay, but in order to be successful and grow your business, it is necessary to have a strong mentality when you approach potential customers. Don’t go so far as to lose friendships and relationships over your business but it is important to let people you know how important your business is to you.

Next Episode

49: Overcoming the Fear of Leadership

In this episode we are talk about the fear of leadership. I hope this episode can give you some insight as to why you may be struggling in this area and how to overcome it!

In my early days, I used to self-sabotage my business and my results. I never quite understood why I did this and now looking back, it is very clear. To be truthful, I actually didn’t believe I had what it took to be a leader. This was a vicious cycle that I was in for years that was extremely frustrating. The thought of having a large organization and being in charge of its direction scared me to death.

To attack this problem, you need to do two things:

Recognize that this fear is real and something that you will have to deal with.
Then, acknowledge the resistance. Many times in our life the things we fear the most are the things we were put on this earth to do. If you are fearing this idea of becoming a leader than you were probably meant to lead!

Stop letting fear control your business and pressing the snooze button on your dreams, goals, and passions. I want to challenge every one of you to stand up and be the leader you are supposed to be!

Big announcement, I have the single most comprehensive training that I have ever done on the subject of live video that I will be doing this Wednesday night. Be sure to register for my next live training session here: BobHeilig.com/VideoTraining