Your Virtual Upline Podcast

Welcome to episode 50! I definitely didn’t think we would make it this far but I am super grateful to have you here. Today we talk about public speaking. I know a lot of you have a fear of speaking in public but in order to be a great entrepreneur you must learn to be able to be a great communicator. Today I give you my top three tips to help you overcome your fear, become more confident, and become the world class speaker you are destined to become.

Most everyone deals with the fear of public speaking and it is certainly one of my number one fears. I was always the student who never wanted to raise their hand in class and was never confident amongst my peers. I knew that in order to become a successful entrepreneur I had to get over this fear and become more comfortable with communicating.

The first time I gave a public speech was at a hotel early on in my career to about 30 individuals. I remember opening the meeting in pure panic. I actually considered just leaving right on the spot. There was even a cup of water that I was holding and I was so nervous that I was shaking and spilling the water. When that meeting was over I couldn’t run out of that room fast enough. I then made a commitment to myself that I would never embarrass myself like that ever again.

Three strategies to overcome fear of public speaking:

1. Record yourself giving a presentation to see, hear, and critique your mannerisms.
2. Read aloud and practice putting emotion and life into the words
3. Start modeling other people. Find other speakers whose style resonates with you and study them.

It took years of implementing these three strategies before I actually became pretty good. In the book, The War of Art, it talks about how the things we fear the most, we were actually put on this earth to do. I want you to face your fear and recognize that the fear is an indicator for something you are destined to do. With these three tips you too can become a world class presenter!

Quick reminder: I have a live training event coming up on April 7 – 9 that you should strongly consider. Be sure to check it out here: www.BreakthroughAcademyLive.com

Is PLACEMENT a good idea to ‘build or create leaders’ to help you hit your rank advancement goals?

In case you’re not familiar with the term, “placement” is when you strategically enroll someone YOU’VE recruited under another person on your team.

So, you can place your recruits to help your leaders grow their teams fast ... which means they hit their goals sooner...AND you hit yours.

Sounds great right?

BUT...

I’m telling you, if you use it the WRONG way, this strategy can DESTROY the culture of your team.

When you start manufacturing leaders “in name only” like this, without them having to go through the hard work and personal growth to reach their new rank organically ...

...you can be building a ‘house of cards’ that can come tumbling down at any moment.

And YOU’RE the only one busting your butt every month to keep it all from collapsing. Believe me, I’ve been there – and it’s a miserable existence.

Placement if used the right way - with boundaries and clear expectations - it can be a great strategy. And in this week’s podcast, I talk about the RIGHT and WRONG approach to placement, the key factors to consider when placing people, and how to use this strategy to grow and develop the leaders in your team.

Take your business to the next level by joining NEXT LEVEL LEADERSHIP. Special 14 Day free trial offer. www.nextlevelleadership.com/free-trial

Attraction Marketing Might be Hurting Your Business

There’s a theme that I’ve been noticing a lot lately inside the network marketing industry.

A lot of network marketers do not understand the correct role of attraction marketing within their businesses.

So many people make the mistake of thinking that attraction marketing is actually working their business, when in fact, they’re not!

Attraction marketing is a ‘marketing activity’ – hence it’s name, and marketing does not qualify as actually working your business.

Working your business is the actual prospecting activities that create income and build a team. It means actively doing your reachouts, follows ups, training new team members, enrolling customers, and exposing new people to your business and products.

Marketing activities create opportunities for you to work your business. It is lead generation. It is the process of getting your name out there, creating your personal brand, and attracting people to you, sometimes before they even know anything about your company or products.

And the crazy part is some people are spending more time on attraction marketing to avoid facing their fears and doing the actual hard work!

Because they are scared of the rejection and vulnerability that can come from reaching out to people, they hide behind the guise of attraction marketing, pretending instead that they are ‘working their business’ while reading books and creating graphics for their next post.

And then they wonder why their team isn’t growing at all.

Marketing + Prospecting = Results

Marketing alone is not enough. Lead generation is not enough.

You need to reach out, connect, and start a conversation with your leads.

While you must do both marketing activities and prospecting activities s to build a successful team long term, it is absolutely necessary that 70-80% of your time is spent on prospecting activities.

In the end, attraction marketing will expose new people to you and your business opportunity, but unless you’re doing the prospecting activities as well – the reachouts, follow-ups, and new customer enrollments – you will not build the lifestyle of freedom that you crave!

Episode Quotes

"Attraction marketing for a lot of you is actually hurting your business more than it is helping your business."

"Marketing does not qualify as actually working your business."

"Marketing is designed to create opportunities for you to work your business."

"Marketing is passive... prospecting is active."

"If you are only doing marketing but you are not prospecting it's not going to work."

Listen to Learn

00:04 Episode Intro - Is Attraction Marketing Killing Your Business?

02:13 Announcement: Enrollment to the Legacy Leadership Academy

05:10 The difference between Marketing and Prospecting

08:45 My student's mistake about marketing

10:14 An analogy about marketing and prospecting

12:26 What percentage of your time should you be spending on marketing and prospecting?

15:07 My advice for you about Attraction Marketing

17:48 Your assignment: Do a time audit

18:40 End notes

In this episode we discuss the power of investing into your network, and the relationships that you have in your life, and how that over time can dramatically help your business.

One of the biggest reasons why new entrepreneurs struggle early on in their business is because they don't get a ton of support from their close friends and family. The harsh reality many times when this happens, is that they are paying the price of the life that they lived prior to making the decision to start their business.

You have to view every person in your life as you having a "relational account" with them. Whenever you do something nice, show them genuine care and concern, and are generous with your time and attention, you make a deposit. If you are constantly doing this in your life, you build up your account with people.

When you first join your business and begin to approach people asking them to "help and support your new business" by trying your products or potentially join you, you're looking to make a withdrawal. If you haven't been diligent in making the deposits, the account is going to be empty.

This is a critical insight for any entrepreneur to understand. You need to be constantly focusing on investing your time and energy into your network, building up these accounts and understanding the long-term benefit this has to your business.

The good news is that no matter how bad you may have been, you can begin to tip the scales back in your favor by simply beginning to do the things that we discuss in today's episode.

It’s that time of year again – Black Friday! Not only is this one of the biggest weekends for selling, but it’s also the time of year where the risk of being transactional is the greatest. I don’t want you to make the mistakes that most people are making, so in this episode, I share the 3 steps that will help you crush it on Black Friday!

Last week on the podcast you heard me tease something big, and we’re officially announcing that registration for our upcoming free 3-day workshop, The Black Friday Transformational Sales Blueprint, is now open! In this free workshop, we’ll be covering the topics of content, conversations and team as we head into this key time of the year for our industry. This workshop will teach you what it looks like to be transformational on Black Friday, and you can grab your spot now at www.yourvirtualupline.com/blackfriday!

Listen to Learn

1:37 - Details on what you can expect in our free upcoming training for Black Friday

3:28 - The interesting results from a recent survey we conducted within our community

4:06 - What Black Friday looks like for most people and why this so important to understand as business owners

8:06 - The key to success for selling products and services, not only on Black Friday, but for any promotions you’re doing

10:47 - A special ask I have of you on how you can support this podcast and its message

12:56 - How to set a transformational destination and transformational goals for Black Friday

16:05 - More on our upcoming workshop and the 3 key pieces that this training will include for you

Register for The Black Friday Transformational Sales Blueprint [FREE 3-DAY WORKSHOP] now at www.yourvirtualupline.com/blackfriday

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