Your Dairy Checkoff

Minnesota dairy farmer Charles Krause and DMI’s Jessica Learman speak with DMI’s Scott Wallin about how the checkoff builds sales and consumer trust for dairy farmers and importers who fund the checkoff. They discuss the importance of transparency in dairy checkoff programs and highlight the "Making Every Drop Count" campaign, which aims to unify various checkoff initiatives and make them more visible to farmers. The new website, DairyCheckoff.com, is designed to provide farmers with easy access to financial information, annual reports, and contact details for board members.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com.

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

· Guest: Jessica Learman, Executive Vice President, Farmer Outreach for Dairy Management Inc.

· Guest: Charles Krause, Minnesota Dairy Farmer, First Vice Chair of United Dairy Industry Association, Chair of Midwest Dairy

Retailers are the critical link between dairy farmers and consumers. Hear how Midwest Dairy is working with retailers to drive milk sales.

Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns.

O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies.

They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact.

Tune in to find out more!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

Host & Guest:

· Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc.

· Guest: Barb O’Brien, President and CEO of Dairy Management Inc.

Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc.

· Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.

In the first episode with a guest host, Andy Vance, Strategic Account Director at Feedstuffs, fills in for Lucas Lentsch and welcomes Cheryl Pinto from Ben and Jerry's to discuss sustainability and consumer attitudes.