Bonus 3 – How Does Checkoff Promote Dairy Through Online Retailers

07/16/24 • 8 min

Listen as Scott Wallin, Vice President of Farmer Relations, chats with Beau Hayden, vice president of strategic intelligence, about his work with online retailers such as Instacart and Amazon. They will also discuss promotional partnerships with both local checkoffs and retailer, Dollar General, as well as international partnerships with U.S. Dairy Export Council.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com .

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc.

· Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com .

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Relations and Media Relations, Dairy Management Inc.

· Guest: Beau Hayden, Vice President of Strategic Intelligence, Dairy Management Inc.

Previous Episode

Episode 31 - How Is Dairy Changing? The Truth About U.S. Dairy Consumption

Is U.S. dairy consumption going up or down? What is the current dairy product mix and how has it changed over time? What are some of the latest product trends that dairy is part of?

Listen in as New York dairy farmer and National Dairy Board member Val Lavigne asks two legendairy experts, Madlyn Daley, Senior Vice President, Strategic Insights & Evaluation at Dairy Management Inc. and Peter Vitaliano, Vice President, Economic Policy and Market Research for National Milk Producers Federation, these questions and much more. They will discuss how U.S. consumers are purchasing and consuming their dairy then versus the past and how they feel about the future of dairy.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Host & Guest:

· Host: Val Lavigne, New York Dairy Farmer and National Dairy Board Member

· Guest: Peter Vitaliano, VP, Economic Policy and Market Research

· Guest: Madlyn Daley, SVP, Strategic Insights & Evaluation at Dairy Management Inc.

Next Episode

Bonus 04 - Worlds Collide: Behind the Scenes with a Farmer and Comedian

Listen as Sarah Hetke, Director of Farmer Outreach, interviews Tyler Beck, owner of Beck Farms in New York, about his family’s experience in hosting Vanessa Bayer, a comedian and actress, on the farm for the filming of the Dairy Diaries. This video series follows Vanessa as she is thrust into the unfamiliar world of dairy farming. Through Bayer's experiences, viewers get an up-close look at the realities of modern dairy farming and the innovative sustainability and animal care practices shaping the industry's future.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Host & Guest:

· Host: Sarah Hetke, Director of Farmer Outreach

· Guest: Tyler Beck, Owner of Beck Farms