Episode 33 - Is There A Dairy Renaissance Coming? YES!

11/19/24 • 13 min

Barb O'Brien, CEO of Dairy Management Inc., and Marilyn Hershey, a Pennsylvania dairy farmer and Chair of DMI, discuss the "dairy renaissance" in US, driven by increased consumer engagement, health professional recommendations, and innovative social media campaigns.

O’Brien emphasizes the "Now, Next, Future" strategy, with the “Now” focus on immediate results, “Next” on ongoing science and partnership investments, and “Future” of long-term industry growth strategies.

They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact.

Tune in to find out more!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

Host & Guest:

· Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc.

· Guest: Barb O’Brien, President and CEO of Dairy Management Inc.

They also stressed the importance of national and local collaboration, ensuring efficient use of funds and maximizing impact.

Tune in to find out more!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

Host & Guest:

· Host: Marilyn Hershey, Pennsylvania dairy farmer and Chair of Dairy Management Inc.

· Guest: Barb O’Brien, President and CEO of Dairy Management Inc.

Previous Episode

Bonus 6 - Limited Time Offers Drive Dairy: Freddy’s and Midwest Dairy Three-Year Partnership

Listen as Erin Walter, Vice President of Brand Marketing for Freddy’s Frozen Custard & Steakburgers, shares how Midwest Dairy’s local partnership helps drive new dairy product innovations through Limited Time Offers (LTOs). With over 500 restaurants and growing, Freddy’s loves using LTOs to grab customers’ attention and get them into their expanding regional chain. This three-year partnership has produced several successful items including the Grilled Cheese Steakburger and the pumpkin pie and caramel apple pie concretes.

Tune in to find out!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

Host & Guest:

Host: Stephanie Onken, Midwest Dairy Corporate Communications Manager
Guest: Erin Walter, Vice President of Brand Marketing, Freddy’s Frozen Custard & Steakburgers
Guest: Beth Bruck-Upton, Vice President of Business Unit Operations-West, Midwest Dairy

Next Episode

Bonus 7 - How Is The Checkoff Building Demand For U.S.Dairy Through International Pizza Partnerships

DMI’s Nancy Gannon speaks with DMI’s Scott Wallin about the dairy checkoff’s international strategies for increasing U.S. cheese exports globally, focusing on partnerships with pizza chains like Pizza Hut.

In Indonesia, Pizza Hut's innovative Limited Time Offers, such as the "Cheese Overflow" and culturally relevant Ramadan campaigns, have boosted cheese sales.

In Japan, Pizza Hut's monthly "Hutto Day" and a 30% increase in cheese usage on pizzas highlight the growing demand for U.S. cheese.

Tune in to find out more!

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit dairycheckoff.com

Host & Guest:

· Host: Scott Wallin, Vice President of Farmer Communications & Media Relations, Dairy Management Inc.

· Guest: Nancy Gannon, Vice President of Global Growth Platforms & Partnerships, Dairy Management Inc.

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