Episode 19 - What Happened With Dairy Promotion In 2022?

12/05/22 • 33 min

Hear from Pennsylvania dairy farmer and Dairy Management Inc. Chair Marilyn Hershey and Missouri dairy farmer and National Dairy Board Chair Alex Peterson discuss the 2022 checkoff’s dairy promotion highlights including gaming advertising to Gen Z, exports, new retail and restaurant partners, new health and wellness collaborations, sustainability alliances and much more.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Previous Episode

Episode 18 - Do Social Media Influencers Convince Consumers To Buy Dairy?

Tune in with our dairy farmer hosts, Wisconsin’s Becca Hilby (@beccahilby) and New York’s Val Lavigne (@DairyGalVal), as they talk with Indianapolis Colts mascot “Blue” Trey Mock (@blue) and Philip Fryman (@southernfatty) about how they became social media influencers and how they work with the dairy checkoff to share dairy insights, facts about dairy farming and dairy recipes with consumers.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.

Next Episode

Episode 20 - Dairy industry experts answer a dairy farmer’s sustainability questions

Tune in as Indiana dairy farmer Jill Houin facilitates a discussion with three dairy industry sustainability experts from a policy group, a large processor and a dairy risk management company. Recorded live at the 2022 Joint Annual Meeting, this group talks about how consumers view dairy sustainability practices, what sustainability means to their organization and how farmers are part of the sustainability solution for dairy.

To learn more about the national dairy checkoff and your local dairy checkoffs, please visit www.usdairy.com.