Who owns the customer?
03/22/22 • 14 min
Knowing when and where to apply industry know-how is a key ingredient to the recipe for customer success. Leslie Stretch, CEO of Medallia joins Kevin Dobbs to talk about using partners to provide know-how in customer experiences. They round out their conversation covering the complex and not-so complex adoption of digital technologies and who actually has ownership of a customer.
Knowing when and where to apply industry know-how is a key ingredient to the recipe for customer success. Leslie Stretch, CEO of Medallia joins Kevin Dobbs to talk about using partners to provide know-how in customer experiences. They round out their conversation covering the complex and not-so complex adoption of digital technologies and who actually has ownership of a customer.
Previous Episode
What's driving your customers?
Leslie Stretch, CEO of Medallia is back with Kevin Dobbs talking about his customer driven roadmap. He also shares thoughts on the valuable lessons of sticking with customers through good & bad and shares what he won't do for a deal.
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What is digital hesitation?
It’s time to understand why companies are hesitant to make the transition into digital business models and we hear it straight from the expert. Thomas Lah, Executive Director & Executive VP at TSIA joins this episode to talk about his new book “Digital Hesitation – Why B2B Companies Aren’t Reaching Their Full Potential”, the impact of the first and second wave and the complexity of complex.
Download or purchase the book: https://www.tsia.com/digital-hesitation
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