What Is The Right Time (& Price) To Sell Your Company?

06/08/22 • 45 min

In this episode, we start by talking about how to know when it's the right time to "cash in" and sell your business. When is the right time to open your mind to selling the company? How do you know when an offer is an okay deal versus a no-brainer? What can you do today to prepare yourself for an eventual sale? We share our thoughts on each of those point and more.

As always, we also provide updates on Castaway and EditorNinja, which include...

What to do when a marketing decision kills your sales call/demo volume
How to structure your website navigation when you offer numerous services
Whether you should be a niche specialist or an end-to-end solution
Where to start with process and training documentation
How to build a personal brand to drive new leads for your business

Sound interesting? You should give it a listen. We think you'll really enjoy it.

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Subscribe to future episodes in your favorite podcast app
Ask a question or leave us feedback on this episode
Leave an honest review on your favorite podcast platform
Share the show with a friend who might also enjoy it
Reach out to us on Twitter and give us your unfiltered feedback

Want more regular updates? Here are other ways to follow along:

Join Our Email Newsletter for early access and bonus content
Come and hang out with us in our Slack community
Follow James on Twitter
Follow John on Twitter

As always, we also provide updates on Castaway and EditorNinja, which include...

What to do when a marketing decision kills your sales call/demo volume
How to structure your website navigation when you offer numerous services
Whether you should be a niche specialist or an end-to-end solution
Where to start with process and training documentation
How to build a personal brand to drive new leads for your business

Sound interesting? You should give it a listen. We think you'll really enjoy it.

Want to support the show? [FREE]

Subscribe to future episodes in your favorite podcast app
Ask a question or leave us feedback on this episode
Leave an honest review on your favorite podcast platform
Share the show with a friend who might also enjoy it
Reach out to us on Twitter and give us your unfiltered feedback

Want more regular updates? Here are other ways to follow along:

Join Our Email Newsletter for early access and bonus content
Come and hang out with us in our Slack community
Follow James on Twitter
Follow John on Twitter

Previous Episode

How To Balance "Learning" With "Doing"

In this episode, we start by talking about how to balance "learning" with "doing" as an entrepreneur. It's important to continue to invest in professional development, but if you spend too much time learning, you'll never make as much progress in your business as you'd like.

So, how do you find the right combination of learning new skills and applying those skills to actually grow or improve your business? That's the question we hope to answer in this conversation.

As always, we also provide updates on Castaway and EditorNinja, which include...

How to manage capacity as your team grows
What a quiz funnel is and if it might be a good option for your business
Why investing in client experience can pay big dividends
Ideas for generating leads for a new service business

Sound interesting? You should give it a listen. We think you'll really enjoy it.

Want to support the show? [FREE]

Subscribe to future episodes in your favorite podcast app
Ask a question or leave us feedback on this episode
Leave an honest review on your favorite podcast platform
Share the show with a friend who might also enjoy it
Reach out to us on Twitter and give us your unfiltered feedback

Want more regular updates? Here are other ways to follow along:

Join Our Email Newsletter for early access and bonus content
Come and hang out with us in our Slack community
Follow James on Twitter

Next Episode

Lean Marketing Ideas for Bootstrapped Businesses

In this episode, we start by brainstorming a few ways that early-stage business owners can attract prospective customers, even when their time, money, and resources may be limited. Part of the conversation is a friendly debate about how you should distribute your effort between short-term strategies (Ex: paid ads) and long-term strategies (Ex: SEO, Content Marketing).

As always, we also provide updates on Castaway and EditorNinja, which include...

When to bring on development help and how to find trustworthy providers
Doubling-down on marketing strategies that show promise
Why churn isn't always a bad thing (in fact, it's probably healthy)
How to use research, feedback, and observations to home in on "right fit" customers

Sound interesting? You should give it a listen. We think you'll really enjoy it.

Want to support the show? [FREE]