Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy

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09/08/23 • 48 min

Work Less Play More Podcast

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The "Just Enough" Content Marketing Strategy

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio
Content Marketing Works Best When It's Something You Love to Do!

How do new entrepreneurs leverage the power of digital marketing to increase their visibility and get their brand in front of their future customers without drowning in the sea of content creation currently sweeping social media apps like Instagram, TikTok, Facebook, Twitter, LinkedIn and Threads, PLUS SEO searchable content on Google like Blogs, YouTube videos and Podcasts, PLUS email marketing to their email subscribers?

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Amanda Laird, founder of slow & steady studio, is coming in with some hot takes on how to do "Just Enough" content marketing to make it count ... including how to focus on only doing what lights you up most!

Powerful Tidbits Belinda Shared in This Episode...

Beware of bad advice for solopreneurs just getting started on their content marketing strategies
How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market
Why you MUST start connecting your marketing efforts to a sales funnel or system
Getting clear on whether you want 10,000 followers or $10,000 per month
Why you gotta look at your content marketing metrics to know what's working and what's not
The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services
Visibility matters ... but only if you love doing it!
Why you need to stop conflating Your Analytics with your self-worth
How entrepreneurship forces us to confront our own enoughness
There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

👉Free Just Enough Marketing Planner!

👉

💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!

Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.

After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!

Send us a text

The "Just Enough" Content Marketing Strategy

Do What Works and Ditch the Rest!

Episode 30 with Amanda Laird, slow & steady studio
Content Marketing Works Best When It's Something You Love to Do!

Oh, and should I mention that content marketing is not enough if you're not pairing it with a clear, systemized sales system?

Eesh! Content marketing and sales funnels can quickly overtake your entire work day and in the end there's no guarantee it'll convert strangers into happy, paying customers.

Fear not!

Powerful Tidbits Belinda Shared in This Episode...

Beware of bad advice for solopreneurs just getting started on their content marketing strategies
How not to hide behind content marketing instead of putting yourself out there and getting up close and personal with your market
Why you MUST start connecting your marketing efforts to a sales funnel or system
Getting clear on whether you want 10,000 followers or $10,000 per month
Why you gotta look at your content marketing metrics to know what's working and what's not
The difference between influencers who get paid to create content and entrepreneurs who get paid for their products and services
Visibility matters ... but only if you love doing it!
Why you need to stop conflating Your Analytics with your self-worth
How entrepreneurship forces us to confront our own enoughness
There's no one-size-fits-all magic marketing formula (and if someone is selling you one, run!)

Check Out All the Goodies We Talked About...

👉Free Just Enough Marketing Planner!

👉

Previous Episode

Top 5 Fears Stopping Entrepreneurs from Video Marketing

(And how to get out of your own way!)
Episode 30 with Lindsay Johnson, The Radical Connector
Video marketing is one of the most underused content marketing tools for getting new customers!

Whether you're using short-form videos like TikToks and Instagram Reels, long-form videos like YouTube or courses, or my personal favourite, automated videos in your list-building funnels, sales funnels, or client onboarding process ... video marketing is essential to faster growth and a bigger wow factor with potential clients!

But ... none of that matters if new entrepreneurs are stuck in their heads and letting fear stop them from showing up on camera.

You have brilliance inside you begging to be brought to life on camera but there are some annoying fears holding you back ... and it's time to get over them so the world can see you shine!

Powerful Tidbits Lindsay Shares in This Episode...

How overwhelm plays a bigger role in blocking your creativity with videos than you realize
#1 hack for generating video content your audience and customers actually WANT!
How to get past your tech fears and embrace being a beginner
Tips for building up your confidence on camera (and giving yourself permission to be awkward and stiff in the beginning)
Lindsay's super simple 5-step framework for structuring your videos that will 10x the speed with which you can create kickass content!

"Overwhelm has a sneaky way of tricking our brains into putting ourselves last or believing we can't do scary things ."

Lindsay Johnson, The Radical Connector
Check Out All the Goodies We Talked About...

👉Video Marketing Made Easy Workshop: September 14 or 16

👉Lindsay's new tattoos!

👉Instagram Live Replay: Top 5 Fears Stopping You From Making More Videos

👉Blog: Top 5 Fears Stopping You From Making More Videos
About Lindsay
Teaching Newbies How to Be Rockstar Entrepreneurs!

Lindsay's goal is to get you making oodles of money in your business in the shortest amount o

Next Episode

Living Life on Purpose with Keka DasGupta

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Living Life on Purpose

How Feeling Your Feelings Leads to a Stronger Brand Identity!

Episode 31 with Keka DasGupta, The Art of Life-ing
Are Your Feelings Guiding You to a More Authentic Expression of Your Brand?

Listen in as Keka shares her journey and insights gained from over two decades in the PR and marketing industry including the importance of recognizing your personal value to give your best to yourself and others.

We explore the concept of feeling your feelings and allowing them to guide you to show up authentically in your business and the significance of embracing emotions as a tool for genuine self-expression in the entrepreneurial world.

Powerful Tidbits Keka Shared in This Episode...

How brands can fully embody their magic and stand proudly in their identity and mission
Insights into the strategies that businesses can adopt to authentically connect with their audience and leave a lasting impact
Why gratitude for yourself is essential to your identity and sense of self-worth
3 tips on how to cultivate a sense of gratitude starting today!
Practical strategies for entrepreneurs to work on enhancing their self-worth
Discover the role of connecting to one's identity in the pursuit of a fulfilling and purpose-driven life
Insights into the concept of living life on purpose and how it can transform your entrepreneurial journey

"Every emotion we feel has a purpose, it serves a purpose. And quite often, if we're feeling anger or sadness or frustration or pain, that is the conduit towards bigger growth, bigger opportunities change"

Keka DasGupta, The Art of Life-ing
Check Out All the Goodies We Talked About...

👉Keka's Website: The Art of Life-ing

👉Keka's TEDx Talk: Why We Are Practicing Gratitude All Wrong

👉 Do You F*cking Mind Podcast

👉 Book: Let it Be Easy by Susie Moore

About Keka
Inspiring You to Live YOUR Life!

For 24 years, Keka worked in the PR and marketing industry with clients such as Di

Work Less Play More Podcast - Why New Entrepreneurs Need a "Just Enough" Content Marketing Strategy

Transcript

I think influencer culture has wreck our brains. Mm-hmm. In many, many ways. But I think business owners misinterpret, influencers that are content creators, their job is creating content.

Right. Yeah. And they make money by partnering with brands, by doing product placements, by making, content for partners that they have. That's how they're making money. Yeah. And so if me little slow and steady marketing studio over here who's selling one-on-one services, the type of content that I ne