Making a Name: Branding and Marketing Secrets for Women-Owned Business

08/02/21 • 31 min

Branding and marketing are a monumental part of building a successful business. But if you’re a first-time entrepreneur, or even simply starting fresh in a new market, it can be tough to know where to start.

For the full breakdown, check out this episode of Women Who Own It. I’m joined by Orion Brown, the founder and CEO of Black Travel Box®, a WBENC-Certified premium, clean beauty brand catering to women of color.

Tune in now for the story on how Orion made the leap from a corporate career working with brands such as Oracle, Hasbro and Kraft Foods, to entrepreneur. Plus discover expert insights, tips and advice on building your brand and making an impact while staying true to what makes your company stand out!

Previous Episode

Growing with Grit: How How Kate McAleer Took Bixby & Co. from a Start-Up to 3,000+ Store Placements

Challenges are inevitable in business. How you respond determines whether you’ll achieve average results - or become unstoppable.

If you’re facing roadblocks and tricky situations, you’ll be inspired by the “no matter what” attitude of my guest on this episode of Women Who Own It -- Kate McAleer, the owner and founder of Bixby & Co., an artisan confectionery producer located in the historic working waterfront of Rockland, Maine.

Tune in now for Kate’s insights and tips for staying in motion during tough times and becoming an unstoppable success.

Next Episode

Selling the Story: The Secret to Standing Out as a Women-Owned Business

Want to know the secret to standing out as a women-owned business -- no matter how saturated the market? Check out the newest episode of Women Who Own It!

I’m joined by Lara Nikola, the Founder and President of Smart Sips Coffee, a WBENC-Certified brand specializing in a range of uniquely flavored gourmet coffees, decaf, lattes, cappuccinos and hot chocolates.

Tune in to discover Lara’s journey from a corporate career in advertising to becoming an award-winning entrepreneur who’s been featured on Shark Tank, Good Morning America, Fox and Friends (and many more) -- plus, find out the exact steps to take to blast your business past the competition and into the spotlight!