How to Market to Big Clients, with Tracy Boyd

06/27/21 • 38 min

Today I'm speaking with 25-year marketing veteran Tracy Boyd, about selling to corporate clients.

As senior director of marketing at GalaxE, Tracy is responsible for leading all the company's marketing efforts. With more than 25 years of professional marketing experience, she has targeted Fortune 500 organizations around the globe.

Be sure to catch this episode for a behind-the-scenes perspective on how marketing pros get the attention of big companies!
Read Full Episode Summary here.

*** Download my word-for-word sales scripts to landing corporate clients: https://hi.switchy.io/5Kez

*** 5-Day Big Sales Mindset Challenge https://hi.switchy.io/EOqj

*** Join our online community of ambitious women and close more 5-to-6-figure corporate deals. https://hi.switchy.io/7ENC

*** Get more resources on how to land corporate clients. WomenMakingBigSales.com

Today I'm speaking with 25-year marketing veteran Tracy Boyd, about selling to corporate clients.

Be sure to catch this episode for a behind-the-scenes perspective on how marketing pros get the attention of big companies!
Read Full Episode Summary here.

*** Download my word-for-word sales scripts to landing corporate clients: https://hi.switchy.io/5Kez

*** 5-Day Big Sales Mindset Challenge https://hi.switchy.io/EOqj

*** Join our online community of ambitious women and close more 5-to-6-figure corporate deals. https://hi.switchy.io/7ENC

*** Get more resources on how to land corporate clients. WomenMakingBigSales.com

Previous Episode

Don't be sabotaged by your fear of success

I was chatting with a friend who was the top marketing executive for a large company before deciding to start her own business. Despite having been highly successful as a corporate executive, she now found herself grappling with fear when selling to bigger companies.

Our conversation reminded me of myself when I first started selling to big companies.

I knew that landing bigger companies was the only way our company could grow to financial sustainability, but at the same time I was plagued by doubt and questions - it was as if I was talking myself out of making big sales!
I started having internal conversations, telling myself things like:

Bigger companies must be so much more demanding...
The risk will be higher...
Working with small, unstable clients isn't really that bad...

The moment came when I realized that my fear of success and growth was sabotaging my sales momentum!
Read Podcast Full Summary here.

*** Download my word-for-word sales scripts to landing corporate clients: https://hi.switchy.io/5Kez

*** 5-Day Big Sales Mindset Challenge https://hi.switchy.io/EOqj

*** Join our online community of ambitious women and close more 5-to-6-figure corporate deals. https://hi.switchy.io/7ENC

*** Get more resources on how to land corporate clients. WomenMakingBigSales.com

Next Episode

How She Did It, with Angelee Brown

Angelee Brown is a seasoned entrepreneur with years of business development experience.

In today's episode, Angelee shares with us her sales journey and the strategies that have allowed her to work with some of the biggest clients in her target markets.
Read Full Episode Summary Here

*** Download my word-for-word sales scripts to landing corporate clients: https://hi.switchy.io/5Kez

*** 5-Day Big Sales Mindset Challenge https://hi.switchy.io/EOqj

*** Join our online community of ambitious women and close more 5-to-6-figure corporate deals. https://hi.switchy.io/7ENC

*** Get more resources on how to land corporate clients. WomenMakingBigSales.com