A Freelancer Who Went Back to Agency Life

Explicit content warning

02/20/24 • 68 min

Today we’re speaking with Stephanie Stabulis of McCann Content Studio.

Stephanie is the VP, Influencer Marketing US at McCann Content Studios. She is a veteran influencer marketing leader specializing in develop influencer marketing strategies and programs for brands. She’s designed and managed award-winning campaigns for start-ups through Fortune 500 companies including icons such as Southwest Air, ESPN, Budweiser, Nestle, Nickelodeon, McDonalds, TJMaxx and Kellogg’s. Her focus lately has been on creating better efficacy in influencer marketing for brands, while protecting the intimate relationship between influencer-creators and their followers.

Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.

Connect with her:

Instagram: https://www.instagram.com/therealstephstabulis/

Timestamps

[00:01:11] Women connecting at events.

[00:06:31] Moving and organizing a new space.

[00:11:33] Influencer marketing and cool products.

[00:15:03] Influencer marketing origins.

[00:16:49] Influencer marketing origins.

[00:21:22] Freelancing vs. Agency Life.

[00:25:49] Work-life balance at agencies.

[00:28:46] Self-care during tough times.

[00:31:13] Self-care and energy management.

[00:36:41] Avoiding judgment from others.

[00:40:17] Influencer campaign challenges.

[00:44:24] Evolution of influencer marketing.

[00:45:43] Personality tests and compatibility.

[00:52:26] Psychic readings and reality TV.

[00:54:05] Reality TV influencers and careers.

[00:58:36] The goalpost in life.

[01:01:34] Gratitude and anxiety relief.

[01:04:42] Mutual value in influencer marketing.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

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Today we’re speaking with Stephanie Stabulis of McCann Content Studio.

Stephanie's mission is to shape the next generation influencer marketing in a way that merges technologies with human creativity, authenticity, emotion, impact and purpose.

Connect with her:

Instagram: https://www.instagram.com/therealstephstabulis/

Timestamps

[00:01:11] Women connecting at events.

[00:06:31] Moving and organizing a new space.

[00:11:33] Influencer marketing and cool products.

[00:15:03] Influencer marketing origins.

[00:16:49] Influencer marketing origins.

[00:21:22] Freelancing vs. Agency Life.

[00:25:49] Work-life balance at agencies.

[00:28:46] Self-care during tough times.

[00:31:13] Self-care and energy management.

[00:36:41] Avoiding judgment from others.

[00:40:17] Influencer campaign challenges.

[00:44:24] Evolution of influencer marketing.

[00:45:43] Personality tests and compatibility.

[00:52:26] Psychic readings and reality TV.

[00:54:05] Reality TV influencers and careers.

[00:58:36] The goalpost in life.

[01:01:34] Gratitude and anxiety relief.

[01:04:42] Mutual value in influencer marketing.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

Previous Episode

Rethinking How We Use Creators

Today we’re speaking with Nycole Hampton of GoodRx.

Nycole is a seasoned marketer with nearly 20 years of experience, currently serving as the Head of Content and Engagement Marketing at GoodRx. She is a builder, problem solver and strategic thought leader who has built and led social media, influencer and content marketing practices and teams within global agencies and in-house.

At her core, Nycole is a passionate storyteller, who specializes in evolving content strategies to provide value, spark engagement, and have the power to drive conversion, growth and deeper brand affinity among customers.

She also enjoys leveraging her experience to further educate and spark passion among the next generation of marketers, serving as an active mentor and speaking at industry events.

Connect with her:

Instagram: https://www.instagram.com/nycolehampton/

Threads: https://www.threads.net/@nycolehampton

Business Insider:

https://www.businessinsider.com/influencers-brand-deals-ugc-slack-user-generated-content-2024-2

Timestamps

[00:02:10] Valentine's Day acknowledgment.

[00:06:38] GoodRx using influencers.

[00:08:08] Consumer and healthcare provider programs.

[00:11:22] Impactful brand storytelling.

[00:16:42] Evergreen content strategy.

[00:18:32] Negotiating usage and compensation.

[00:22:09] Approaching content creation uniquely.

[00:25:32] Building meaningful relationships.

[00:32:03] Pressure on content performance.

[00:33:05] Pushing content across multiple channels.

[00:36:29] Challenges in influencer marketing.

[00:41:08] Career goals and leadership roles.

[00:44:10] Being intentional in a room.

[00:49:31] Women talking about money.

[00:52:23] Challenges that creators are facing.

[00:55:14] The creator economy and influencer marketing.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

Next Episode

How to Succeed at Freelancing in the Creator Economy

Today we’re speaking with Katie Stoller.

Katie Stoller is an influencer marketing veteran. She began her career in 2009 in Los Angeles working in fashion PR, dressing A list celebrities and working celebrity gifting suites at award shows. She then moved home to Chicago where she had a decade-long career working at top global PR agencies (Ogilvy, Ketchum and Golin).

She then led the influencer marketing team at Fiat Growth, a fintech growth consultancy working closely with affiliate and performance marketing teams.

In 2023, she transitioned to being an independent marketing consultant for businesses and talent.

She also launched her education company, influencerinsiderguide.com where she puts out valuable resources for those in the influencer marketing industry.

Katie is a member and mentor with WIIM as well as a mentor for DePaul University students.

Connect with her:

Linkedin : https://www.linkedin.com/in/katiestoller/

Instagram : https://www.instagram.com/katiestoller_/

Timestamps

[00:02:18] Vacation plans and destinations.

[00:06:11] The freelance life.

[00:09:14] Freelancing and leaving corporate life.

[00:12:32] Balancing work and motherhood.

[00:18:30] Words of affirmation vs acts of service.

[00:19:53] Personal branding and feedback.

[00:25:22] Life changes after having kids.

[00:27:47] Personality test insights.

[00:31:28] Entrepreneurship and job stability.

[00:36:30] Consulting vs. Freelancing debate.

[00:37:33] Freelancing financial goals.

[00:42:20] Freedom in freelancing.

[00:47:38] Promoting yourself with genuine connection.

[00:49:19] Determining freelance rates.

[00:52:25] Structuring freelance work effectively.

[00:56:22] Rewiring our work habits.

[01:00:31] Niche down for career success.

[01:04:39] Managing day-to-day as a mom.

[01:08:41] Work-life balance and parenting.

[01:10:49] Work from home culture.

[01:15:24] Personal branding and influencer marketing.

[01:16:19] Creating a hub for content.

[01:19:21] The influencer marketing approach.

Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join

Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events

Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim

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