Embedded Finance, Lifestyle Banking, and Other Fintech Trends, To Be Inspired Be Inspiring, Use Stereotypes to Your Advantage, Honest Advice for Entrepreneurs - Elif Ulbrich, Founder of Contextual Solutions

Elif Ulbrich is the co-founder of Contextual Solutions, a Berlin-based strategy consultancy, coaching and publication agency focused on fintech and legaltech. Elif and her team help entrepreneurs, SMEs, and corporations enter the ecosystem and strengthen their positions in the market by outsourcing the necessary tools and ideal or by facilitating connections to the network of experts. Elif is an avid avocate for diversity and digitization across industries. Elif was trained as a banking lawyer in Turkey before embarking on a discovering journey in the work of business and fintech in Germany.

There are so many aspects that resonate with me in Elif’s story, from pursuing her passion for technology outside of the bounds of her university training, to taking a leap and moving halfway across Europe to Germany, but what I find most inspiring is how Elif used curiosity, pragmatism, and commitment to high-quality work to build Contextual Solutions and serve her clients.

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